Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency’s background and reputation, you’ll want to ask a series of questions to help you better understand what they’re about. For most businesses, the PPC agency with the right fit will need to meet your expectations in three areas:
Here are ten questions to ask when evaluating potential PPC agencies. Their answers will help you better understand the level of expertise, transparency, and control you can expect from a working relationship with them.
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
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