Alessandro Colarossi

Alessandro Colarossi

Alessandro is the Director of Google Ads Account Management at Search Kings. He specializes in optimizing ad performance, creating data-driven strategies, and fine-tuning audience targeting. With 11 years of experience working at Google, he has deep expertise in managing high-performing digital ad campaigns. 

Alessandro is also the co-author of Becoming Artificial and has articles published in Philosophy Now and various digital marketing publications. Learn more at his website.

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Google Ads Smart Bidding: Breaking Down 5 Top Strategies

We're diving in to five popular Smart Bidding strategies and when to use (or avoid) them for the best results.

10 Sales-Boosting Holiday Strategies for Google Ads Performance Max Campaigns

Turn your campaigns into gifts that keep on giving with these Google Ads Performance Max holiday strategies.

5 Quick Ways to Optimize Your YouTube Ad Campaigns

Is your YouTube account set up for advertising success? Find out what you need to do.

Google Ad Grants: How to Maximize Google Ads for Nonprofits

Here's how to navigate the Google Ad Grants process and make the most of Google Ads for your nonprofit.

5 Powerful Google Ads Reports to Track Results

We're narrowing in on five of the most important Google Ads reports to help you track and monitor campaign performance.

Google Ads for Startups: The Complete Guide

Google Ads can help you get your startup off the ground fast. Here's how.

5 Essential Google Ads Scripts for Better-Optimized Accounts

Try these five scripts to further optimize your Google Ads campaigns.

10 Critical Google Merchant Center Mistakes to Avoid

Get a complete list of common Google Merchant Center mistakes and how to avoid them for an optimized product feed that drives sales.

PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Make the most of your PPC for retail campaigns with these trends, tips, and solutions to common challenges.