Alessandro Colarossi

Alessandro Colarossi

Alessandro is the Director of Google Ads Account Management at Search Kings. He specializes in optimizing ad performance, creating data-driven strategies, and fine-tuning audience targeting. With 11 years of experience working at Google, he has deep expertise in managing high-performing digital ad campaigns. 

Alessandro is also the co-author of Becoming Artificial and has articles published in Philosophy Now and various digital marketing publications. Learn more at his website.

HomeBlogAlessandro Colarossi

Programmatic Advertising: What It Is & How It Works

Learn everything you need to know.

The Most Useful AI Features in Google Analytics 4

You know AI is great for analytics. Here are two practical AI features you can access in Google Analytics 4.

What Is Google Consent Mode? (+How to Implement It)

Enhanced tracking without sacrificing user privacy? Say less.

6 Best Landing Page Builders (+Checklist to Find the Right Fit)

This expert shares his top picks for building effective landing pages plus tips that will help you drive more conversions fast.

How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

Drive more YouTube video views with these expert tips and tools.

8 Super-Helpful AI Features in Google Ads

Discover the AI-powered tools and features you should test in Google Ads.

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

4 Genius Ways to Drive More Calls from Google Ads

Google Ads can drive more than just clicks to your website. They can also drive calls--when used correctly.

6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank

Find out how to use ChatGPT for SEO (responsibly) and what you need to consider before you do.