Alessandro Colarossi
Alessandro is the Director of Google Ads Account Management at Search Kings. He specializes in optimizing ad performance, creating data-driven strategies, and fine-tuning audience targeting. With 11 years of experience working at Google, he has deep expertise in managing high-performing digital ad campaigns.
Alessandro is also the co-author of Becoming Artificial and has articles published in Philosophy Now and various digital marketing publications. Learn more at his website.
How to Use Google Tag Manager: The Only Guide You’ll Ever Need (with Video Tutorials!)
In this complete guide to Google Tag Manager, you'll learn how to create an account, install GTM on your website, what to track, and more with helpful videos along the way.
Google Ads for Lead Generation: 10 Practical Strategies That Really Work
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
Demystifying Event Tracking in Google Analytics 4: A Comprehensive Tutorial for Marketers
Find out everything you've ever wanted to know about event tracking in Google Analytics 4. Including how it works, why it's important, and how to set up custom events using Google Tag Manager.
How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively
Generative AI can make your marketing more effective when applied correctly. Find out how to do that (+why a human touch is still necessary!).
Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide
Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.
Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)
Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.
How to Get Found Online: Our Top 9 Tips for Local Service Businesses
Show up for the right searches and be the business that gets chosen over competitors!
3 Key GA4 Features All Advertisers Should Leverage (& How)
Google Signals, Google Ads account linking, and User-ID—game changers!