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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


3 Tricks to Localize Your Google Ads (With Examples!)

Use these three key strategies to make your Google Ads more appealing to local customers.

Mark Irvine
April 9, 2024 | Google Ads

9 Sneaky Ways to Spy on Your Competitors’ Ads

Become a super sleuth and find your competitors' ads with these tips and tools.

5 Strategies for PPC Success in a Cookieless World

Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future.

The 13 Best Free PPC Tools to Save You Time, Money, & Sanity

We rounded up the best free PPC tools to help you maximize your campaigns (and your productivity)!

11 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

How to Use Search Audiences in Google Ads to Lower Costs

Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.

Michelle Morgan
March 18, 2024 | Google Ads

Google Releases New Local Services Ads Metrics to Measure Reach

Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.

Mark Irvine
March 4, 2024 | Google Ads

How to Do a PPC Audit in 8 Simple Steps

Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know.

Erin Sagin
February 22, 2024 | Paid Search Marketing

6 Things to Do BEFORE You Launch a Performance Max Campaign

Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.

Michelle Morgan
February 19, 2024 | Google Ads

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Jyll Saskin-Gales
February 5, 2024 | Google Ads

How to Use Conversion Value Rules in Google Ads

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.

Michelle Morgan
January 9, 2024 | Google Ads

The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)

What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...

Brett McHale
January 2, 2024 | Google Ads

8 Super-Helpful AI Features in Google Ads

Discover the AI-powered tools and features you should test in Google Ads.

Google Streamlines Attribution Models: What Advertisers Need to Know

Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

Alessandro Colarossi
October 30, 2023 | Google Ads

SEO vs. SEM: What’s the Difference? (+Which Works Best)

SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.

Ultimate Guide to Dominating Black Friday Google Ads in 2024

Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.

Google Ads Location Targeting: 5 Big Mistakes to Avoid

Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!

Mark Irvine
October 17, 2023 | Local Marketing

4 Ways to Drive Leads from Your Holiday PPC Ads

Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.

How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)

Get the latest on this ad type just for service-based businesses from Microsoft Advertising.

Mark Irvine
September 27, 2023 | Paid Search Marketing

Google Ads for Real Estate: The Ultimate Step-by-Step Guide

This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan
September 22, 2023 | Facebook Ads

How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend

Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.

Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).

Mark Irvine
September 7, 2023 | Google Ads

The Ultimate Guide to Google Local Services Ads

Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.

Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade

Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.

Mark Irvine
August 22, 2023 | Google Ads