Blog Category
Paid Search Marketing
6 Steps to Building a Brilliant Google Ads Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
What Is Google Ads Performance Max & How Does It Work?
Start building out your Google Ads Performance Max strategy with this complete walkthrough of how PMax works to grow your business across channels.
Google Ads Not Working? Try These 7 Fixes
Follow these steps to take your under-performing Google Ads from zero to hero.
Every Google Ads Asset Option & How to Use Them
Get a complete breakdown of every Google Ads asset available within the platform and how to use them to enhance your ads.
How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry
See the latest Google Ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.
Google Ads Audience Targeting: 14 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
Shared Budgets in Google Ads: Everything You Need to Know
Are Google Ads shared budgets right for your campaigns? Find out! Plus, learn how to set them up.
Google Ads vs. LinkedIn Ads: Which Platform Is Best For Lead Generation?
Use this complete comparison to understand the pros and cons of using Google Ads or LinkedIn Ads, and learn when to use both to generate leads for your business.
Google Ads Updates Its Unfair Advantage Policy: What You Need to Know
Google Ads is changing a key policy to allow for double-serving in different locations on a page. See what that means for advertisers and agencies.
How to Write Google Ads Like a Pro in 2025 (+Examples!)
Write stand-out Google Ads with these tips, techniques, and tools.
PPC for SaaS: 6 Essential Strategies for 2025
SaaS marketers can use these tactics to make the most of their PPC campaigns.
Why Google Ad Costs Are Rising in 2025 (+What to Do About It)
Get expert insights to help you cut costs without sacrificing results for your Google Ads campaigns.
How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.
Why You Should Use Conversion Values in Google Ads (+How To Do It!)
Learn how to add values to your Google Ads conversion actions to optimize for every step of the funnel.
5 Ways to Optimize Google Ads PMax, Video, & Display Campaigns
Make sure your Google Ads Performance Max, display, and video ads are in tip-top shape with this five-step auditing process.
6 Common Manual Bidding Mistakes to Avoid
Find out what mistakes you could be making when using manual bidding for your Google Ads campaigns and get tips on how to avoid them.
5 Ways You’re Losing Money in Google Ads (Without Even Knowing It!)
You could be losing money in Google Ads without even knowing if you're making these mistakes.
The Top Google Ads Trends for 2025 (+How to Take Action Now!)
See what's trending in Google Ads in 2025 and get tips on how to work these trends to your account's advantage this year.
Google Ads Smart Bidding: Breaking Down 5 Top Strategies
We're diving in to five popular Smart Bidding strategies and when to use (or avoid) them for the best results.
The Biggest Google Ads News from 2024 (+What It Means for 2025)
See what Google Ads news had the biggest impact this year and how you can make the most of these changes next year.
10 Sales-Boosting Holiday Strategies for Google Ads Performance Max Campaigns
Turn your campaigns into gifts that keep on giving with these Google Ads Performance Max holiday strategies.
Enhanced CPC in Google Ads Is Going Away: Now What?
Get everything you need to know about the recently announced deprecation of enhanced cost per click bidding, including other strategies to try as well as how to adapt and prepare your account.
8 Google Ads Strategies to Drive Holiday Sales
Before you deck the halls, be sure to deck out your Google Ads strategy with the right tools and tactics to lock in holiday sales.
How Keyword Prioritization Works in Google Ads (+What It Means)
Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.
How to Do a Google Ads Audit in 6 Super-Simple Steps
Get a clear picture of how your campaigns are performing with this step-by-step Google Ads audit tutorial.
The Only Google Ads Script You Need for Keyword Optimization
Use this Google Ads script for keyword optimization and an in-depth look at your search term reports.