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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


The Big, Easy Cheat Sheet to Google Ads Audience Targeting

Take your campaigns beyond keyword targeting—yes, even with search ads.

Jyll Saskin Gales
September 21, 2022 | Display Ads

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

Kristen McCormick
September 16, 2022 | Industry News

12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

7 Things I Wish I Knew When I Started in PPC

PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.

The Complete (and Easy!) Guide to Google Ads Conversion Tracking

We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.

Susie Marino
August 30, 2022 | Conversion Rates

12 Eye-Catching Google Ads Examples & How to Copy Them

Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!

Kristen McCormick
August 24, 2022 | Copywriting

6 Google Ads Updates Happening Now (+What You Need to Do)

Performance Max, AI-generated voice-overs, a simpler Google tag, and more!

Susie Marino
August 10, 2022 | Industry News

Commercial Intent: How to Find Your Most Valuable Keywords

Here's how to get in front of prospects when they're ready to buy—and when they're not.

Why Your Conversion Rates Are Down + 6 Things You Can Do About It

Sometimes, landing page optimization alone doesn't always cut it

The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)

All 19 extensions explained—with examples and tips to improve your CTR!

What’s a Good Click-Through Rate For …

Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.

Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.

The Top 4 Online Advertising Channels: 12 Tips to Use Them Right

The rules of engagement for search, display, video, and social. Get 'em right!

How to Set Up a Google Ads Account in 3 Steps

Create your account in three easy steps and get lots of free resources for setting up your first campaign.

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Don't jump on board until you've considered these tips and tactics!

The Super-Easy, 5-Question PPC Audit

Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.

The 2022 Guide to the Perfect Google Ads Account Structure

Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.

Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.

7 Easy Ways to Improve Your Google Local Services Ads ROI Now

Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.

How to Master Responsive Search Ad Copy in 5 Steps (With a Template)

Get the most of what RSAs have to offer while still maintaining control over your copy.

How to Run Google Ads: The Step-by-Step Recipe to Success

A visual (and delicious) guide to serving up your best Google Ads yet.

10 Costly Mistakes to Avoid in Your Remarketing Campaigns

Retargeting can increase ad engagement by 400%. That is, if you get it right.

3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

​​7 Google Ads Mistakes That Are Squashing Your Success

With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.

What is Target ROAS in Google Ads & When Should I Use It?

Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.

How Much Does Google Ads Cost in 2022?

All of the benchmarks, factors, and tips you need to determine your budget.