Blog Category
Paid Search Marketing
How to Set Up Google Ads Conversion Tracking in 5 Steps
See why Google Ads conversion tracking is so important for your business's strategy, and get steps and tips to help you start tracking.
What We Learned from 180 Top-Ranked Google Ads
We dissected 180 top-ranked Google Ads. Here's what we learned.
PMax Ad Examples for Every Placement (+Tips to Optimize for Each One)
See how your Performance Max ad assets look across placements in this complete PMax ad examples breakdown.
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
Google Ads in AI Mode: Here’s What We Know
Google is testing ads in AI Mode, so we're breaking down what this means for advertisers, how to show up here, and whether or not it's actually worth it for your business.
How to Run Microsoft Ads: The Complete Guide
See how Microsoft Ads can benefit your business, and find out how you get started, in this full walk-through.
The 2025 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
Complete Guide to Google Ads Budgets (+Free Template!)
Get everything you need to calculate and optimize your Google Ads campaign budgets—including a free template!
How to Run Gmail Ads in 2025
Understand how Google Gmail Ads work and how you can set them up for your business.
10 Seasonal PPC Strategies to Drive Growth All Year
Learn how to manage seasonal PPC campaigns with these tips and tricks.
The Pros & Cons of Every Automated Bidding Strategy in Google
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
AI Max for Search Is Rolling Out. Here’s What to Know
AI Max for Search is rolling out to accounts now. Here's what you need to know to decide if you should opt in to this set of AI features from Google.
5 Google Ads PMax Optimizations to Get More Leads Fast
Find out how you can use Google Ads PMax campaigns to get more leads fast with these five optimization tips and tricks.
What Is Google Ads Performance Max & How Does It Work?
Start building out your Google Ads Performance Max strategy with this complete walkthrough of how PMax works to grow your business across channels.
Google Ads Not Working? Try These 7 Fixes
Follow these steps to take your under-performing Google Ads from zero to hero.
Every Google Ads Asset Option & How to Use Them
Get a complete breakdown of every Google Ads asset available within the platform and how to use them to enhance your ads.
How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry
See the latest Google Ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.
Google Ads Audience Targeting: 14 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
11 Tips to Lower Your Customer Acquisition Cost (CAC)
Try these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
Shared Budgets in Google Ads: Everything You Need to Know
Are Google Ads shared budgets right for your campaigns? Find out! Plus, learn how to set them up.
Google Ads vs. LinkedIn Ads: Which Platform Is Best For Lead Generation?
Use this complete comparison to understand the pros and cons of using Google Ads or LinkedIn Ads, and learn when to use both to generate leads for your business.
Google Ads Updates Its Unfair Advantage Policy: What You Need to Know
Google Ads is changing a key policy to allow for double-serving in different locations on a page. See what that means for advertisers and agencies.
How to Write Google Ads Like a Pro in 2025 (+Examples!)
Write stand-out Google Ads with these tips, techniques, and tools.
PPC for SaaS: 6 Essential Strategies for 2025
SaaS marketers can use these tactics to make the most of their PPC campaigns.
Why Google Ad Costs Are Rising in 2025 (+What to Do About It)
Get expert insights to help you cut costs without sacrificing results for your Google Ads campaigns.
How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.