Blog Category
Paid Search Marketing
Keywords Still Matter in Google Ads, But Intent Matters More (Here’s Why)
Search is shifting from keywords to intent. Find out how to prepare your strategy.
Want Better Google Ads Insights? Try These 6 Reports
See which Google Ads reports will matter most for your business in 2026 and beyond.
7 Surprising Findings From Our Study of 15K+ Google Ads Accounts
Check out the top seven findings from our review of over 15,000 Google Ads accounts.
How to Track, Analyze, & Optimize Performance Max
Google Ads Performance Max campaigns provide more insights and customization than you might think.
How to Use Seasonality Adjustments in Google Ads for Better Year-Round Performance
Learn how to set up seasonality adjustments in Google Ads, when to use them (or when to avoid them), plus quick tips to help you get started!
Key Google Ads Trends & Predictions for 2026
Find out what Google Ads trends and predictions you can expect to impact your business's strategy in 2026.
How to Get YouTube Subscribers Using Google Ads
Grow your business's YouTube channel fast with these two Google Ads strategies designed to increase your subscriber rates.
11 Biggest Google Ads Updates of 2025 (+How They’ll Impact 2026)
A lot happened in the world of Google Ads this year. We compiled the biggest updates and how they might impact your campaigns in 2026.
How to Use the Google Power Pack for Max Results
See what three campaign types go into the Google Power Pack strategy and get tips to use them together for maximized success.
How to Set Up Google Ads Conversion Tracking in 5 Steps
See why Google Ads conversion tracking is so important for your business's strategy, and get steps and tips to help you start tracking.
What We Learned from 180 Top-Ranked Google Ads
We dissected 180 top-ranked Google Ads. Here's what we learned.
PMax Ad Examples for Every Placement (+Tips to Optimize for Each One)
See how your Performance Max ad assets look across placements in this complete PMax ad examples breakdown.
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
Google Ads in AI Mode: Here’s What We Know
Google is testing ads in AI Mode, so we're breaking down what this means for advertisers, how to show up here, and whether or not it's actually worth it for your business.
How to Run Microsoft Ads: The Complete Guide
See how Microsoft Ads can benefit your business, and find out how you get started, in this full walk-through.
The 2026 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
Complete Guide to Google Ads Budgets (+Free Template!)
Get everything you need to calculate and optimize your Google Ads campaign budgets—including a free template!
How to Run Gmail Ads in 2026
Understand how Google Gmail Ads work and how you can set them up for your business.
10 Seasonal PPC Strategies to Drive Growth All Year
Learn how to manage seasonal PPC campaigns with these tips and tricks.
The Pros & Cons of Every Automated Bidding Strategy in Google
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
AI Max for Search Is Rolling Out. Here’s What to Know
AI Max for Search is rolling out to accounts now. Here's what you need to know to decide if you should opt in to this set of AI features from Google.
5 Google Ads PMax Optimizations to Get More Leads Fast
Find out how you can use Google Ads PMax campaigns to get more leads fast with these five optimization tips and tricks.
What Is Google Ads Performance Max & How Does It Work?
Start building out your Google Ads Performance Max strategy with this complete walkthrough of how PMax works to grow your business across channels.
Google Ads Not Working? Try These 7 Fixes
Follow these steps to take your under-performing Google Ads from zero to hero.
Every Google Ads Asset Option & How to Use Them
Get a complete breakdown of every Google Ads asset available within the platform and how to use them to enhance your ads.
How Much Does Google Ads Cost?
All of the benchmarks, factors, and tips you need to determine your budget.
Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry
See the latest Google Ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.