Using paid media campaigns to drive leads for your business can be a great way to attract new customers and grow your company. But which platform should you use to do it?

Google and LinkedIn both offer many solutions, but they differ in how they allow you to target the type of people you’ll be reaching.

In this article, I’ll walk through the key offerings for each channel and discuss best use cases and potential drawbacks for each platform so you can decide which is best for you.

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Meet The Author

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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