Home — Blog — 165 Strategy-Changing Digital Marketing Statistics for 2022
This post was co-written by Susie Marino and Kristen McCormick.
As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem.
Back in the day, we probably would have tried the same trick above. But while we still hate math, we now understand the reason behind always having to show our work: We needed to have the “why” backing how we got to a particular point.
The same goes for digital marketing. Do you know the true reasons why you’re implementing one marketing strategy over another? Our job today is to “show your work” for you, with 165 key digital marketing statistics in five different categories.
With this post in your back pocket, you’ll have the data points to back every marketing decision you make in 2022 and beyond with confidence.
We know we need to prove the point of our work with digital marketing statistics, but here are a few other reasons why making data-backed decisions in marketing is so important:
Statistics help you prioritize your efforts. If you’re implementing a multi-channel marketing strategy, you’ll want to know how certain platforms will perform compared to others. With statistics to back your choices, you’re able to know what channels might require more resources over others.
Digital marketing statistics help you stay competitive. With these data points, you’re able to know what others are doing—which can help you jump ahead of your competitors.
Stay on top of trends. Data reveals patterns and digital marketing trends that can help you to identify strategies and platforms where it might make sense to be an early adopter.
Data can make room for other strategies. When you’re leveraging digital marketing statistics, you have full confidence in what’s going to work. That way, you can spend less time sweating your strategy and focus on other tasks, like auditing your website! After all, your digital marketing efforts will be fruitless without a strong website.
2022 digital marketing industry statistics
Get a birds’ eye view of the digital marketing industry with these FAQs and stats.
How big is the digital marketing industry?
The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.
The U.S. digital advertising and marketing market is currently estimated at $460 billion.
What is the growth rate of digital marketing?
The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%.
Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market.
63% of businesses have increased their digital marketing budgets just this past year.
Between 2020 and 2021, there was a 14% growth rate in digital marketing budget spending across businesses.
What is the success rate of digital marketing?
There is no one-size-fits-all answer to this question, but here are some stats to help point you in the right direction.
Currently, there are 55 million companies on LinkedIn.
There are more than 200 million business accounts on Instagram.
More than 30 million businesses are viewable on Snapchat.
What is the fastest-growing social media platform in 2022?
TikTok is the fastest growing social media platform, with 40% of businesses planning to incorporate TikTok into their 2022 social media strategy.
TikTok reached 1 billion active users in just five years (it took Facebook eight!), with 100 million of those users being US-based.
What’s the most popular social media channel in 2022?
The most popular social media platform in 2022 is Facebook, however this can vary based on what types of demographics your business is specifically looking for. Check out our handy image below to see what platform is most popular for your audience and industry:
More social media marketing statistics
The average US adult spends over 2 hours on social media every day.
While available data does not provide a clear percentage, it’s known that marketing emails are prevalent in inboxes. In fact, there are 2 billion emails being sent per day, with people receiving about 120 marketing emails per day.
Does email marketing still work in 2022?
87% of businesses use email marketing to distribute their content. This makes it the second most popular marketing channel, behind social media at 89%.
Is email marketing growing?
The number of emails sent per day is set to grow by 2 billion in the next three years. This means email will become more popular among users, and inherently marketers too.
Email marketing is growing. The global email marketing market was worth $7.5 billion in 2020 and is projected to reach $17.9 billion by 2027.
78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019.
More email marketing statistics
64% of small businesses say they use email marketing to reach their ideal customers.
About 1 in every 5 email campaigns is not mobile device friendly.
80% of marketers say they’d rather give up social media than email marketing.
64% of small businesses already leveraging email marketing, so you won’t want to miss out on taking advantage of this low-cost way to promote your business.
33% of people will open an email simply because they think the subject line is catchy.
47% of email recipients decide to open an email based on the subject line alone.
2022 website statistics
Use these wild website statistics to help increase your website visibility and performance.
Why is website optimization important?
It takes about half a second for visitors to form an opinion about your website.
38% of people will stop engaging with a website if the content or layout is unattractive.
Three quarters of consumers say they judge a company’s credibility based on its website design.
Websites that have a superior user experience generate a 400% higher conversion rate.
What is a good website page load speed?
Nearly half of all consumers expect a maximum loading time of 2 seconds for the average website.
86% of consumers say they’d like to see more video content from brands they love.
73% of customers are willing to spend more with a brand that has complete transparency online.
76% of brands report having used marketing automation just this past year.
In 2021, 35% of brands were leveraging AR or VR in their strategies. With that, 42% plan to increase their investment in 2022.
Consumers are 35x more likely to open mobile messages than emails.
Global retail sales are projected to amount to $26 trillion by the end of 2022.
Use these digital marketing statistics to guide your 2022 strategy
Next time you need to show the “why” behind your marketing strategies, whip out these handy digital marketing statistics. When you feel like there may be no rhyme or reason to your tactics (I’ve been there) the numbers are there to help.
Susie is the Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!