Susie Marino
Susie is the Senior Content Marketing Specialist for WordStream and LocaliQ, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Susie’s work has been featured in publications such as Search Engine Land, MediaPost, Social Media Today, and others. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry
We analyzed nearly 1,800 Meta Ads campaigns to bring you the latest performance metrics for your industry! See how you stack up to the competition.
Display & Video Ads Benchmarks 2026: Exclusive Data & Insights for Every Industry
Get the newest display and video benchmark data for your industry plus exclusive expert insights on how to improve your programmatic campaigns.
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
Google Local Services Ads Meet PMax: What You Need to Know
Google just announced major changes to where and how advertisers will be managing Google Local Services Ads.
How to Advertise on Facebook: Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.
Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry
See the latest Google Ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.
Ad Scheduling: How to Set It Up Right In Google, Meta, & Microsoft Ads
Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Meta. Learn how (and why) to set it up on each platform.
How to Do Keyword Research (+Best Tips & Tools!)
Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO and PPC! Plus we share our five favorite keyword research tools.
How to Lower Your Cost Per Click in Google Ads & Meta Ads
Find essential tips to lower your cost per click on Google Ads and Meta Ads to stretch your budget further.