Susie Marino
Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
The Complete Black Friday Marketing & Advertising Toolkit (+Free Template!)
Find out how your business can capitalize on Black Friday with these ideas, tips, template, and more.
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
How to Run Microsoft Ads: The Complete Guide
See how Microsoft Ads can benefit your business, and find out how you get started, in this full walk-through.
Every Instagram Marketing Tip, Template, Tool, & Example You Need
See how you can get started with Instagram marketing (and why it's so important) in this complete guide.
Complete Guide to Google Ads Budgets (+Free Template!)
Get everything you need to calculate and optimize your Google Ads campaign budgets—including a free template!
Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry
See the latest Facebook ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.
Can You Trust What AI Tells You About PPC? We Tested It!
We asked five AI tools 45 PPC questions to see which ones get the most answers right or wrong, and you won't believe the results.
What Is Google Ads Performance Max & How Does It Work?
Start building out your Google Ads Performance Max strategy with this complete walkthrough of how PMax works to grow your business across channels.
Google AI Overviews: 34 Stats & Facts You Can’t Scroll Past
See the data behind Google's rising search feature, AI Overviews, including how AIOs are impacting CTR and user experience.