Susie Marino
Susie is the Senior Content Marketing Specialist for WordStream and LocaliQ, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Susie’s work has been featured in publications such as Search Engine Land, MediaPost, Social Media Today, and others. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
AI Overviews: Everything You Need to Know
Find out everything you need to know about Google AI Overviews, plus tips to pivot your strategy to rank in AIOs.
How to Set Up Google Ads Conversion Tracking in 5 Steps
See why Google Ads conversion tracking is so important for your business's strategy, and get steps and tips to help you start tracking.
The Ultimate Cheat Sheet to Holiday Advertising in 2025
Make a winning game plan for your business this season with this complete holiday advertising playbook featuring resources from top platforms.
Total Guide to Instagram Advertising (+Tips to Get Started!)
Whether you're getting started with your first Instagram advertising campaign or looking to rework your strategy, this guide has everything you need.
Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!)
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data in this complete conversion rate benchmarks breakdown!
The Complete Black Friday Marketing & Advertising Toolkit (+Free Template!)
Find out how your business can capitalize on Black Friday with these ideas, tips, template, and more.
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
How to Run Microsoft Ads: The Complete Guide
See how Microsoft Ads can benefit your business, and find out how you get started, in this full walk-through.
Every Instagram Marketing Tip, Template, Tool, & Example You Need
See how you can get started with Instagram marketing (and why it's so important) in this complete guide.