Susie Marino

Susie is the Senior Content Marketing Specialist for WordStream and LocaliQ, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Susie’s work has been featured in publications such as Search Engine Land, MediaPost, Social Media Today, and others. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

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How to Advertise on Facebook: Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.

Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry

See the latest Google Ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.

Ad Scheduling: How to Set It Up Right In Google, Meta, & Microsoft Ads

Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Meta. Learn how (and why) to set it up on each platform.

How to Do Keyword Research (+Best Tips & Tools!)

Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO and PPC! Plus we share our five favorite keyword research tools.

How to Lower Your Cost Per Click in Google Ads & Meta Ads

Find essential tips to lower your cost per click on Google Ads and Meta Ads to stretch your budget further.

46 Must-Know YouTube Statistics [Infographic]

Looking to tap into video to enhance your business growth? Use these YouTube statistics for motivation, plus key takeaways and advice!

Can You Trust What AI Tells You About SEO? We Tested It!

We asked five AI tools 50 SEO questions to see which ones get the most answers right or wrong, and you won't believe the results.

Our Biggest Google Ads Performance Study Yet: What We Found

Check out the top seven findings from our review of over 15,000 Google Ads accounts to see what influences performance.

AI Overviews: Everything You Need to Know

Find out everything you need to know about Google AI Overviews, plus tips to pivot your strategy to rank in AIOs.