Susie Marino

Susie Marino

Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

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Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)

Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.

Instagram Threads: What You Need to Know (+5 Fast Tips to Get Started)

Get to know the latest social media app, Instagram Threads, as we walk through what it is and why it could matter for your business. Plus, quick tips to get started!

19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your Business)

Which marketing channels should your business prioritize? Get the complete list--plus helpful tips to get started.

9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)

Facebook ads not converting? There's a fix for that! Find out why your Facebook ads aren't converting and how you can resolve it with this handy guide.

14 Top Doctor Review Sites for a Healthy Online Presence

Use this ultimate list of doctor review sites to make your healthcare business easy to find online. Plus, get tips to optimize your listings for success.

Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)

With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.

Does Google Ads Quality Score Still Matter in 2025?

With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.

Google Marketing Live 2023: The 11 Biggest Updates You Can’t Miss

The biggest tools, features, and updates announced at Google Marketing Live this year.

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.