Susie Marino
Susie is the Senior Content Marketing Specialist for WordStream and LocaliQ, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Susie’s work has been featured in publications such as Search Engine Land, MediaPost, Social Media Today, and others. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
The 22 Best Directory Listings for Any Business (+Optimization Tips)
It's time you started getting found more easily online. Customers are looking for you!
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
6 Google Ads Updates Happening Now (+What You Need to Do)
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
8 Inspiring Black-Owned Businesses That Are Rocking It This Year
From sunscreen to breweries, these entrepreneurs are an inspiration to all.
The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)
All 19 extensions explained—with examples and tips to improve your CTR!
Cross-Channel Marketing: Can You Do It All?
Spoiler alert: yes—and we're sharing exactly why and how to do that.
The 2025 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
19 PPC Influencers You Need to Follow in 2025 (& Their Best Advice)
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2025.