Susie Marino
Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
16 Great (& Not So Great) Thank You Page Examples to Learn From
We rated 16 thank you page examples based on copy, creativity, and design. Find out the winners!
Multi-Touch Attribution: Tips & Types, Which Model is Right?
Learn the pros and cons of each of the multi-touch attribution models in Google Ads, plus how to set up and track.
8 Perilous PPC Mistakes to Avoid This Holiday Season
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Learn 11 of the most concerning PPC stats out there and what you can do about each.
Every PPC Metric Under the Sun (+How to Improve Each & Every One)
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.
8 Recent (Important!) Google Ads Updates You Might Have Missed
We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!
Google Adds Data Back to Search Terms Report–What’s the Catch?
Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
In this complete guide, you'll learn not just what to put in a PPC report, but also: PPC reporting goals, tips, mistakes, tools, and strategies to produce attractive, accurate, and actional reports that help promote growth.