Susie Marino
Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
How to Succeed in Google Ads Without Modified Broad Match
Modified broad match may have gone away, but we have a workaround! Learn how to combine broad match with audience targeting in Google Ads so you can both expand your reach and get quality leads.
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.
8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them
Google Ads conversion tracking gets complicated fast. That's why we're going through the eight most common hangups we see in Google Ads conversion tracking—and how to fix them—so you can make sure your data is accurate and ultimately increase conversions!
How to Set Up Ad Scheduling RIGHT (+the Finer Details You Need to Know)
Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Facebook. Equipped with the finer details of ad scheduling on each platform, you'll learn how to set it up right and save money.
Google Is Making Changes to tCPA & tROAS: What You Need to Know
Google Ads bidding strategies are getting reorganized! This post lays out everything you need to know about tCPA and tROAS, provides tips on how to turn this into an opportunity for your business, and shares what experts in the PPC community think.
15 Ways to Audit Your Google Ads Account Post-COVID
In this post-pandemic Google Ads account audit checklist, we cover the various aspects of your account that you should check before reactivating, so you can see success with your campaigns. We'll go over daily budgets, location targeting, ad copy, ad extensions, negative keywords, and so much more!
Responsive Search Ads Are Now the Default in Google Ads: What You Need to Know
As of February of 2021, the default ad type in Google Ads has been switched from Expanded Text Ads to Responsive Search Ads. Learn what's changing for advertisers, how RSAs compare to ETAs, and how to set up and optimize your RSAs—with input and tips from community experts.