Susie Marino
Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
Does Google Ads Quality Score Still Matter in 2025?
With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
Google Marketing Live 2023: The 11 Biggest Updates You Can’t Miss
The biggest tools, features, and updates announced at Google Marketing Live this year.
Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry
Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.
The 22 Best Directory Listings for Any Business (+Optimization Tips)
It's time you started getting found more easily online. Customers are looking for you!
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
6 Google Ads Updates Happening Now (+What You Need to Do)
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
8 Inspiring Black-Owned Businesses That Are Rocking It This Year
From sunscreen to breweries, these entrepreneurs are an inspiration to all.