Home — Blog — 49 Back-to-School Messages for A+ Marketing (With Tips & Examples)
Back to school might be a bittersweet time for students, families, and teachers. Business owners, however, should be jumping for joy. Back to school provides tons of opportunities to promote your business and get out of any summertime lulls. In fact, Americans are estimated to spend $37 billion during the back-to-school season.
That said, you need an “A+” back-to-school message to maximize your marketing success during this busy time of year. A strong back-to-school message can be applied to any of your seasonal campaigns, social media posts promotions, email copy, ad copy, website pages, and more.
Consider class officially in session as I teach you how to make a message that pops with this complete list of back-to-school message ideas.
Regardless of how you might decide to apply the following back-to-school message and slogan ideas, here are a few quick back-to-school marketing tips to keep in mind:
Keep your back-to-school messages short and sweet. Avoid overthinking how you’ll connect with your audience during this time of year. Your customers are likely busy getting back into a routine, so a clear and concise message is all you need to get your points across.
Include a call to action whenever possible. Consider the end goals for your marketing messages. If you’re trying to convert more customers, be sure to point that out with powerful call-to-action phrases.
Always connect back to your value propositions. Whether you’re solving a customer pain point, providing any sale prices or savings, or anything in between, you’ll want your messaging to convey your business’s unique value.
For our next lesson, let’s look at some back-to-school message ideas and examples!
To show our appreciation, here’s a code to access our fall specials early:
The [Company] Team
[Name], R-YES-V-P to our back to school event!
Study up on what you’ll get when you join us for our event:
Back to school workshops with key tips for managing schedules, studying, and more.
Exclusive sale prices only for attendees.
Back to school family fun games like trivia and more.
Register now with the link below:
We hope to see you there!
We just wanted to send some positive back to school vibes your way! Wishing you and your family a very happy back to school season. If you want to learn more about how we can help you make this season great, click here!
It’s officially #backtoschoolszn and we’re studying up on what we’re doing great + what you want to see next! So, if you haven’t left a review for us yet, click the link in our bio now!
Happy #backtoschoolszn 🤓 how are you celebrating? Let us know in the comments below!
Back to school = back to fun! Tag us in your funniest back-to-school pictures and we’ll reshare the best ones to our story👀
Back to school = back to giveaways! We’re giving away a secret code for an additional 25% off valid now through September 30 🤑Just reshare this post to your story and tag us to enter. We’ll draw one lucky winner at random tomorrow night on Facebook Live!
Here’s how our employees celebrate the back-to-school season😂
Wherever you are in your learning journey, here are some of our top back-to-school tips 🤓
When looking to increase sales during the late summer and early fall months, use back-to-school messages like these below:
Back to school = back to savings! Shop our back-to-school sale now for A+ prices you won’t want to miss.
Get back-to-back savings throughout the back-to-school season with our BOGO deal available now through September 30
Brighten up your back-to-school season with these deals.
This back-to-school sale has outstanding test results: 100% good prices, 100% free shipping, 100% hassle-free. Shop now!
We back to school sales. That’s why we’re running an exclusive sale for a limited time now through September 30 just for you! Stop by in-store or shop our website to get A+ deals. Simply use the coupon code: “back2school” at checkout to get all the back-to-school savings you won’t want to miss.
If you’re looking for a shorter, punchier way to reinforce your brand reputation during back-to-school season, try a quick back-to-school slogan across your various marketing campaigns. These slogan ideas should do the trick:
Back to school = back to [product name]
We ❤ back to school
Back-to-school season is here 😎
Back-to-school savings found here!
Merry back-to-school season from [business name]
Happy back to school!
How to use these back-to-school messages for success
Any of these back-to-school messages could work for your business. How you choose to make these ideas your own depends on what you’re hoping to offer customers during this time of year. Regardless of which back-to-school message you choose, be sure to use it consistently across all your marketing channels to provide a seamless experience for customers.
For more marketing ideas during the summer and fall seasons, check out these additional resources below:
Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!