Susie Marino
Susie is the Senior Content Marketing Specialist for WordStream and LocaliQ, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Susie’s work has been featured in publications such as Search Engine Land, MediaPost, Social Media Today, and others. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
NEW Optimized Targeting in Google Ads: What You Need to Know
Learn about what Google Ads optimized targeting is, how and when to set it up for your campaigns, and how it's different from Google Ads audience expansion.
3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Learn how Google Ads dynamic exclusion lists protect your time, budget, and reputation, plus what exactly makes them dynamic, who can set them up, and how.
Google Ads Location Targeting: 10 Smart Tips to Maximize Your ROI
Get our top 10 tips to make sure your money goes to the right place—literally!
7 Things to Know About the NEW Google Ads Creative Studio
Should you try the new Google Ads Creative Studio? Learn exactly what it is, how it helps with rich media ad creation, and what to know before you get started.
19 Pesky Google Ads Disapprovals and How to Fix Them
Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!
How to Succeed in Google Ads Without Modified Broad Match
Modified broad match may have gone away, but we have a workaround! Learn how to combine broad match with audience targeting in Google Ads so you can both expand your reach and get quality leads.
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.
8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them
Google Ads conversion tracking gets complicated fast. That's why we're going through the eight most common hangups we see in Google Ads conversion tracking—and how to fix them—so you can make sure your data is accurate and ultimately increase conversions!