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Google Ads allows businesses to reach likely customers directly on Google and its properties. But it can be difficult to understand the best practices, strategies, and approaches to master Google Ads. Whether you’re looking for Google Ads basics, more advanced strategies, or specific tutorials and tips for conversion tracking, campaign set up, and more, these articles have you covered.


Enhanced CPC in Google Ads Is Going Away: Now What?

Get everything you need to know about the recently announced deprecation of enhanced cost per click bidding, including other strategies to try as well as how to adapt and prepare your account.

Michelle Morgan
November 12, 2024 | Google Ads

8 Google Ads Strategies to Drive Holiday Sales

Before you deck the halls, be sure to deck out your Google Ads strategy with the right tools and tactics to lock in holiday sales.

Susie Marino
October 28, 2024 | Google Ads

How Keyword Prioritization Works in Google Ads (+What It Means)

Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.

Jyll Saskin Gales
October 7, 2024 | Google Ads

How to Do a Google Ads Audit in 6 Super-Simple Steps

Get a clear picture of how your campaigns are performing with this step-by-step Google Ads audit tutorial.

Michelle Morgan
October 1, 2024 | Google Ads

The Only Google Ads Script You Need for Keyword Optimization

Use this Google Ads script for keyword optimization and an in-depth look at your search term reports.

Michelle Morgan
September 26, 2024 | Google Ads

How Much Should You Spend in Google Ads? Complete Guide to PPC Costs

Find out how much you should be spending on Google Ads with tips to stretch your budget even further.

Susie Marino
September 16, 2024 | Google Ads

Google Ad Grants: How to Maximize Google Ads for Nonprofits

Here's how to navigate the Google Ad Grants process and make the most of Google Ads for your nonprofit.

Alessandro Colarossi
September 9, 2024 | Google Ads

5 Powerful Google Ads Reports to Track Results

We're narrowing in on five of the most important Google Ads reports to help you track and monitor campaign performance.

Alessandro Colarossi
September 3, 2024 | Google Ads

Google Ads for Startups: The Complete Guide

Google Ads can help you get your startup off the ground fast. Here's how.

Updates to Google Ads Search Query Matching in 2024: What You Need to Know

Google Ads recently announced updates to query matching abilities. Find out what's changing and how it can impact you.

Michelle Morgan
August 7, 2024 | Google Ads

7 Ways to Highlight Promotions in Google Ads

Find tips and ideas to promote your business on Google Ads using this list of unique ways to include promotions in any campaign.

Michelle Morgan
July 29, 2024 | Google Ads

How to Customize Google Ads Conversion Tracking for Better Insights

Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.

Michelle Morgan
July 12, 2024 | Google Ads

5 Essential Google Ads Scripts for Better-Optimized Accounts

Try these five scripts to further optimize your Google Ads campaigns.

8 Fast Takeaways from Google Marketing Live 2024

Google Marketing Live 2024 was packed full of announcements. Get the quick takes here.

Rob Glover
May 21, 2024 | Google Ads

Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns

Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.

Mark Irvine
May 16, 2024 | Google Ads

Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.

Susie Marino
May 13, 2024 | Google Ads

Does Ad Strength Matter in Google Ads?

Get the low-down on all things Ad Strength in Google Ads.

4 New Google Ads Performance Max Updates: What You Need to Know

Find out how these Performance Max updates could impact your business.

Michelle Morgan
April 16, 2024 | Google Ads

3 Tricks to Localize Your Google Ads (With Examples!)

Use these three key strategies to make your Google Ads more appealing to local customers.

Mark Irvine
April 9, 2024 | Google Ads

How to Use Search Audiences in Google Ads to Lower Costs

Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.

Michelle Morgan
March 18, 2024 | Google Ads

Google Releases New Local Services Ads Metrics to Measure Reach

Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.

Mark Irvine
March 4, 2024 | Google Ads

6 Things to Do BEFORE You Launch a Performance Max Campaign

Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.

Michelle Morgan
February 19, 2024 | Google Ads

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Jyll Saskin-Gales
February 5, 2024 | Google Ads

How to Use Conversion Value Rules in Google Ads

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.

Michelle Morgan
January 9, 2024 | Google Ads

The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)

What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...

Brett McHale
January 2, 2024 | Google Ads

8 Super-Helpful AI Features in Google Ads

Discover the AI-powered tools and features you should test in Google Ads.

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

Alessandro Colarossi
October 30, 2023 | Google Ads