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Google Ads allows businesses to reach likely customers directly on Google and its properties. But it can be difficult to understand the best practices, strategies, and approaches to master Google Ads. Whether you’re looking for Google Ads basics, more advanced strategies, or specific tutorials and tips for conversion tracking, campaign set up, and more, these articles have you covered.


6 Things to Do BEFORE You Launch a Performance Max Campaign

Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.

Michelle Morgan
February 19, 2024 | Google Ads

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Jyll Saskin-Gales
February 5, 2024 | Google Ads

How to Use Conversion Value Rules in Google Ads

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.

Michelle Morgan
January 9, 2024 | Google Ads

The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)

What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...

Brett McHale
January 2, 2024 | Google Ads

8 Super-Helpful AI Features in Google Ads

Discover the AI-powered tools and features you should test in Google Ads.

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

Alessandro Colarossi
October 30, 2023 | Google Ads

Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).

Mark Irvine
September 7, 2023 | Google Ads

Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade

Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.

Mark Irvine
August 22, 2023 | Google Ads

Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)

Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.

Susie Marino
August 21, 2023 | Google Ads

22 Google Ads Automated Rules That Will Make Your Life Easier

Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!

Mark Irvine
August 7, 2023 | Google Ads

Google Ads for Lead Generation: 10 Practical Strategies That Really Work

This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.

Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)

With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.

Susie Marino
June 7, 2023 | Google Ads

Does Google Ads Quality Score Still Matter in 2024?

With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.

Susie Marino
May 31, 2023 | Google Ads

Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)

Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.

How to Scale Success in Google Ads (& More Importantly, When)

Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!

Navah Hopkins
April 4, 2023 | Google Ads

How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)

The dos and don'ts of properly using automation for bidding, targeting, and ad creative.

Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!

Kristen McCormick
February 21, 2023 | Google Ads

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!

Mark Irvine
February 14, 2023 | Google Ads

6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)

These mistakes can be more damaging than having no tracking at all!

Google Ads Automation: When (& When Not) to Use It

An expert's take on bidding, ad generation, Performance Max, and more.

Brett McHale
January 4, 2023 | Google Ads

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

Kristen McCormick
November 10, 2022 | Google Ads

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

Because who doesn't want to get more conversions at lower costs?

Kristen McCormick
November 7, 2022 | Google Ads

How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work

Here are eight strategies and 24 tactics you can do *before* raising bids.

Kristen McCormick
October 24, 2022 | Google Ads

How to Combat Costs With Google Ads Custom Segments

Learn how to wield the power of this underused Google Ads feature.

Jyll Saskin Gales
October 18, 2022 | Google Ads

ALL 22 Types of Google Ads (+When & How to Use Them)

The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!

Susie Marino
October 5, 2022 | Google Ads

Google Ads Audience Targeting: 15 Powerful & Underused Strategies

Take your campaigns beyond keyword targeting—yes, even with search ads.

Jyll Saskin Gales
September 21, 2022 | Display Ads

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

Kristen McCormick
September 16, 2022 | Google Ads