Blog Category
Google Ads
How Keyword Prioritization Works in Google Ads (+What It Means)
Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.
How to Do a Google Ads Audit in 6 Super-Simple Steps
Get a clear picture of how your campaigns are performing with this step-by-step Google Ads audit tutorial.
The Only Google Ads Script You Need for Keyword Optimization
Use this Google Ads script for keyword optimization and an in-depth look at your search term reports.
How Much Should You Spend in Google Ads? Complete Guide to PPC Costs
Find out how much you should be spending on Google Ads with tips to stretch your budget even further.
Google Ad Grants: How to Maximize Google Ads for Nonprofits
Here's how to navigate the Google Ad Grants process and make the most of Google Ads for your nonprofit.
5 Powerful Google Ads Reports to Track Results
We're narrowing in on five of the most important Google Ads reports to help you track and monitor campaign performance.
Google Ads for Startups: The Complete Guide
Google Ads can help you get your startup off the ground fast. Here's how.
Updates to Google Ads Search Query Matching in 2024: What You Need to Know
Google Ads recently announced updates to query matching abilities. Find out what's changing and how it can impact you.
7 Ways to Highlight Promotions in Google Ads
Find tips and ideas to promote your business on Google Ads using this list of unique ways to include promotions in any campaign.
How to Customize Google Ads Conversion Tracking for Better Insights
Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.
5 Essential Google Ads Scripts for Better-Optimized Accounts
Try these five scripts to further optimize your Google Ads campaigns.
8 Fast Takeaways from Google Marketing Live 2024
Google Marketing Live 2024 was packed full of announcements. Get the quick takes here.
Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns
Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.
Google Ads Benchmarks 2024: New Trends & Insights for Key Industries
Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.
4 New Google Ads Performance Max Updates: What You Need to Know
Find out how these Performance Max updates could impact your business.
3 Tricks to Localize Your Google Ads (With Examples!)
Use these three key strategies to make your Google Ads more appealing to local customers.
How to Use Search Audiences in Google Ads to Lower Costs
Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.
Google Releases New Local Services Ads Metrics to Measure Reach
Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.
6 Things to Do BEFORE You Launch a Performance Max Campaign
Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.
How to Use the Google Ads Library to Spy on Competitors
Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).
How to Use Conversion Value Rules in Google Ads
Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.
The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)
What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...
8 Super-Helpful AI Features in Google Ads
Discover the AI-powered tools and features you should test in Google Ads.
Easy Guide to Offline Conversion Tracking in Google Ads
This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.
Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It
Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.