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Get everything you need to know about the recently announced deprecation of enhanced cost per click bidding, including other strategies to try as well as how to adapt and prepare your account.
Before you deck the halls, be sure to deck out your Google Ads strategy with the right tools and tactics to lock in holiday sales.
Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.
Get a clear picture of how your campaigns are performing with this step-by-step Google Ads audit tutorial.
Use this Google Ads script for keyword optimization and an in-depth look at your search term reports.
Find out how much you should be spending on Google Ads with tips to stretch your budget even further.
Here's how to navigate the Google Ad Grants process and make the most of Google Ads for your nonprofit.
We're narrowing in on five of the most important Google Ads reports to help you track and monitor campaign performance.
Google Ads can help you get your startup off the ground fast. Here's how.
Google Ads recently announced updates to query matching abilities. Find out what's changing and how it can impact you.
Find tips and ideas to promote your business on Google Ads using this list of unique ways to include promotions in any campaign.
Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.
Try these five scripts to further optimize your Google Ads campaigns.
Google Marketing Live 2024 was packed full of announcements. Get the quick takes here.
Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.
Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.
Find out how these Performance Max updates could impact your business.
Use these three key strategies to make your Google Ads more appealing to local customers.
Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.
Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.
Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.
Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).
Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.
What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...
Discover the AI-powered tools and features you should test in Google Ads.
This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.