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Google Ads allows businesses to reach likely customers directly on Google and its properties. But it can be difficult to understand the best practices, strategies, and approaches to master Google Ads. Whether you’re looking for Google Ads basics, more advanced strategies, or specific tutorials and tips for conversion tracking, campaign set up, and more, these articles have you covered.

5 Essential Google Ads Scripts for Better-Optimized Accounts

Try these five scripts to further optimize your Google Ads campaigns.

8 Fast Takeaways from Google Marketing Live 2024

Google Marketing Live 2024 was packed full of announcements. Get the quick takes here.

Rob Glover
May 21, 2024 | Google Ads

Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns

Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.

Mark Irvine
May 16, 2024 | Google Ads

Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.

Susie Marino
May 13, 2024 | Google Ads

Does Ad Strength Matter in Google Ads?

Get the low-down on all things Ad Strength in Google Ads.

4 New Google Ads Performance Max Updates: What You Need to Know

Find out how these Performance Max updates could impact your business.

Michelle Morgan
April 16, 2024 | Google Ads

3 Tricks to Localize Your Google Ads (With Examples!)

Use these three key strategies to make your Google Ads more appealing to local customers.

Mark Irvine
April 9, 2024 | Google Ads

How to Use Search Audiences in Google Ads to Lower Costs

Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.

Michelle Morgan
March 18, 2024 | Google Ads

Google Releases New Local Services Ads Metrics to Measure Reach

Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.

Mark Irvine
March 4, 2024 | Google Ads

6 Things to Do BEFORE You Launch a Performance Max Campaign

Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.

Michelle Morgan
February 19, 2024 | Google Ads

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Jyll Saskin-Gales
February 5, 2024 | Google Ads

How to Use Conversion Value Rules in Google Ads

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.

Michelle Morgan
January 9, 2024 | Google Ads

The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)

What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...

Brett McHale
January 2, 2024 | Google Ads

8 Super-Helpful AI Features in Google Ads

Discover the AI-powered tools and features you should test in Google Ads.

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

Alessandro Colarossi
October 30, 2023 | Google Ads

Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).

Mark Irvine
September 7, 2023 | Google Ads

Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade

Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.

Mark Irvine
August 22, 2023 | Google Ads

Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)

Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.

Susie Marino
August 21, 2023 | Google Ads

22 Google Ads Automated Rules That Will Make Your Life Easier

Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!

Mark Irvine
August 7, 2023 | Google Ads

Google Ads for Lead Generation: 10 Practical Strategies That Really Work

This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.

Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)

With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.

Susie Marino
June 7, 2023 | Google Ads

Does Google Ads Quality Score Still Matter in 2024?

With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.

Susie Marino
May 31, 2023 | Google Ads

Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)

Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.

How to Scale Success in Google Ads (& More Importantly, When)

Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!

Navah Hopkins
April 4, 2023 | Google Ads

How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)

The dos and don'ts of properly using automation for bidding, targeting, and ad creative.

Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!

Kristen McCormick
February 21, 2023 | Google Ads

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!

Mark Irvine
February 14, 2023 | Google Ads