Blog Category
Google Ads
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
6 Google Ads Updates Happening Now (+What You Need to Do)
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)
All 19 extensions explained—with examples and tips to improve your CTR!
Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers
Not your typical pros and cons list (but we have those too!)
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.
How to Set Up a Google Ads Account in 3 Steps
Create your account in three easy steps and get lots of free resources for setting up your first campaign.
The 2025 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
7 Google Ads Mistakes That Are Squashing Your Success
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.
What is Target ROAS in Google Ads & When Should I Use It?
Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.
How Does Google Ads Work in 2025? The Complete, Visual Guide
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
The Complete Survival Guide to Google Ads for Small Business
Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!
11 Free Google Ads Tools You Didn’t Know About (But Should)
A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.
How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.
The 10 Best Free Google Ads Training Courses for Every Level
Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.