Jyll Saskin Gales is a digital marketing consultant, coach and teacher. She worked at Google for 6 years, and is now a Marketing Mentor at The DMZ and Elevate, a Digital Marketing Instructor at Jelly Academy and her own Google Ads course, and a corporate trainer for businesses across industries and sizes. You can find her on TikTok @the_google_pro and Twitter @jyllsaskingales.
Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
Similarities and differences in formats, targeting, placements, metrics, costs, and more!
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
Learn how to wield the power of this underused Google Ads feature.
Take your campaigns beyond keyword targeting—yes, even with search ads.
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.