Jyll Saskin Gales
Jyll Saskin Gales is a Google Ads Coach, and the founder of the Inside Google Ads course, podcast, and bestselling book. She advises business owners, agencies, marketers, and freelancers across industries, helping them get the best ROI from their marketing. Jyll worked at Google for 6 years and has an MBA from Harvard Business School. You can find her on LinkedIn and YouTube @the_google_pro.
How to Get YouTube Subscribers Using Google Ads
Grow your business's YouTube channel fast with these two Google Ads strategies designed to increase your subscriber rates.
How to Run Gmail Ads in 2026
Understand how Google Gmail Ads work and how you can set them up for your business.
Google Ads Audience Targeting: 14 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
6 Things You Need to Know About Keywords In 2025 (Expert Insights!)
Get ahead of the game with these expert tips and predictions for your Google Ads keywords strategy in 2025.
How Keyword Prioritization Works in Google Ads (+What It Means)
Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.
How to Use the Google Ads Library to Spy on Competitors
Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).
Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!)
Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.
Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)
Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose
Similarities and differences in formats, targeting, placements, metrics, costs, and more!