Jyll Saskin-Gales

Jyll Saskin Gales

Jyll Saskin Gales is a digital marketing consultant, coach and teacher. She worked at Google for 6 years, and is now a Marketing Mentor at The DMZ and Elevate, a Digital Marketing Instructor at Jelly Academy and her own Google Ads course, and a corporate trainer for businesses across industries and sizes. You can find her on TikTok @the_google_pro and Twitter @jyllsaskingales.

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How to Combat Costs With Google Ads Custom Segments

Learn how to wield the power of this underused Google Ads feature.

Google Ads Audience Targeting: 15 Powerful & Underused Strategies

Take your campaigns beyond keyword targeting—yes, even with search ads.

Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.

How to Advertise on YouTube in 10 Steps (+Pro Tips)

The all-in-one guide from a former Googler...tips, types, targeting, and more!