Jyll Saskin Gales
Jyll Saskin Gales is a Google Ads Coach, and the founder of the Inside Google Ads course, podcast, and bestselling book. She advises business owners, agencies, marketers, and freelancers across industries, helping them get the best ROI from their marketing. Jyll worked at Google for 6 years and has an MBA from Harvard Business School. You can find her on LinkedIn and YouTube @the_google_pro.
How to Improve Your Google Ads Lead Quality: 11 Expert Tips
See how you can turn more Google Ads leads into loyal customers with this guide to improving Google Ads lead quality.
AI Max vs. Broad Match: Which Works Best?
Find out the key differences between AI Max and broad match plus which to use in your Search campaigns.
Google Ads for Sensitive Categories: What You Need to Know to Succeed
Some industries Google Ads considers as "sensitive categories" for advertising, which results in targeting restrictions, but there are ways you can still target efficiently without ad disapproval flags.
How to Get YouTube Subscribers Using Google Ads
Grow your business's YouTube channel fast with these two Google Ads strategies designed to increase your subscriber rates.
How to Run Gmail Ads in 2026
Understand how Google Gmail Ads work and how you can set them up for your business.
Google Ads Audience Targeting: 14 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
6 Things You Need to Know About Keywords In 2026 (Expert Insights!)
Get ahead of the game with these expert tips and predictions for your Google Ads keywords strategy in 2026.
How Keyword Prioritization Works in Google Ads (+What It Means)
Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.
How to Use the Google Ads Library to Spy on Competitors
Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).