The term “world wide web” was accurate eons ago when there were a couple thousand websites. Fast forward to today, when we’re at 1.88 billion, and it seems we may need a new term. Universe-wide galaxy? Infinitely expanding metaverse?
Anyway, I digress. As said web grows (read: proliferates), so too do data privacy laws—and businesses are tasked with balancing convenience and conversational tone with compliance.
One area where this challenge is apparent? Cookie consent banners. Read on to get the practical knowledge and creative inspiration you need to pull off a creative but compliant cookie consent banner for your website.
We’re going to cover:
But before we begin, an important disclaimer!
Now let’s get into it.
Cookies are small bits of data that get stored on a user’s browser when they visit websites. A website will “set” a cookie on a user’s browser so that when the user returns to that site at a later date, the site can use the existing data (such as what they typed into a form field, what pages they browsed, what they bought, etc.) to provide a more convenient and/or more personalized experience to the user.
There are several different types of cookies: session vs. persistent; necessary vs. elective; and first-party vs. third-party. That third category is the one we’re concerned with from a marketing privacy standpoint. These, as you can imagine, are used to collect first-, second-, and third-party data.
There are several pieces of privacy legislation behind this dating all the way back to 1995, but the two biggest drivers are the General Data Protection Regulation (GDPR) of 2018 and the ePrivacy Directive (ePD) of 2002.
The United States as a whole does not have a federal cookie privacy law, but there are some laws on the individual state level, including the California Consumer Privacy Act (CCPA).
According to Cookie Law Info, in order to adhere to cookie and privacy laws, your cookie consent banner must:
There are other guidelines here, such as being clear and concise about the information, making the consent request as user-friendly as possible, and more.
Now in terms of how you go about wording your cookie consent banner, this depends on a number of things:
We’ve broken down these cookie consent banners into:
Let’s jump in!
These examples go beyond the basic language to get cookie consent and are a little playful or fun. These examples would work as inspiration for businesses that have a more laid-back brand personality.
Banner copy: “Life is better with cookies. Most people would agree cookies make life better. For us, they help us make our site and marketing better. But if you don’t like cookies, that’s cool – you can let us know by clicking the settings button! Allow all / Disable all / Cookie settings”
Accept all / Configure cookies / Read more”
You can consent to the use of such technologies by using the “Accept” button. Accept all cookies / Manage cookies”
We won’t track your information when you visit our site. But in order to comply with your preferences, we’ll have to use just one tiny cookie so you’re not asked to make this choice again. Accept / Decline”
These cookie consent banners are very straightforward and to the point. They would work as inspiration for pretty much any business.
Banner copy: “By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings / Accept All Cookies”
Banner copy: “We use tools to track, analyze, and personalize your experience and ads, and share data with affiliates. See cookie notice. Accept / Manage”
These cookie consent banner examples provide additional options or context for the user when selecting their preferences.
Banner copy: “Select your preference. Minimal / Allow some / Allow all / Time period
You agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Data shared with 3rd parties may be used to track you on this site and other sites your visit. / Save my preferences”
Banner copy: “About cookies on this site. Our websites require some cookies to function properly (required). In addition, other cookies may be used with your consent to analyze site usage, improve the user experience and for advertising.
For more information, please review your Cookie preferences options and our privacy statement.
To provide a smooth navigation, your cookie preferences will be shared across our web domains listed here. Accept all / Required only”
Customer data privacy is not something to mess around with. Be sure to work with your legal department to get all of your processes, documents, and copy in order and then use these ideas to get a banner up on your site that is received well by your visitors.
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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