Tom Demers
Tom is a founder and managing partner at Measured SEM and Cornerstone Content.
The Biggest SEO Updates in 2025 (+What They Mean for 2026)
We’re breaking down the biggest changes, updates, and upsets that impacted SEO in 2025 and what it’s all going to mean for the coming year.
The New SEO Checklist for Content That Ranks
This handy checklist walks you through the steps you need to follow to see your content rank in search results.
7 SEO Trends & Predictions for the Rest of 2025
SEO is changing rapidly. Here's what you need to know to drive success through 2025 and into 2026.
7 Most Important SEO Ranking Factors for 2025
What's driving website rankings has shifted. Here's what to focus on right now.
10 Google Business Profile Features to Help Your Listing Stand Out
Focus on these Google Business Profile features to make your listing pop and drive clicks, calls, or directions to your business.
5 Reasons Your Website Isn’t Getting Traffic (+How to Fix It)
Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.
Google AI Overviews Optimization: Is It Worth It?
Is it time to panic about AI Overviews stealing your traffic? Maybe not just yet...but here's how to prepare.
Topic Clusters for Local SEO: Types, Tips & Examples
Topic clusters can help local businesses build credibility and authority--along with a stronger online presence.
7 Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)
Here are the top ways SEO evolved throughout 2024 and how you can navigate these changes for better results in 2025.