Tom Demers, Author at WordStream

Focus on these Google Business Profile features to make your listing pop and drive clicks, calls, or directions to your business.

Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.

Is it time to panic about AI Overviews stealing your traffic? Maybe not just yet...but here's how to prepare.

Topic clusters can help local businesses build credibility and authority--along with a stronger online presence.

Here are the top ways SEO evolved throughout 2024 and how you can navigate these changes for better results in 2025.

Local citations can help you get found in more places online and boost your local SEO. Learn everything you need to know to build them.

Here's what you need to know in the aftermath of Google's August core update--plus tips to save your site.

Despite the recent updates, changes, and craziness with Google and the SERPs, there's one piece of the puzzle that's largely unfazed: local SEO.

This expert shares the tried-and-true SEO strategies that are still working now.

Tom Demers