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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.

15 Ways to Audit Your Google Ads Account Post-COVID

In this post-pandemic Google Ads account audit checklist, we cover the various aspects of your account that you should check before reactivating, so you can see success with your campaigns. We'll go over daily budgets, location targeting, ad copy, ad extensions, negative keywords, and so much more!

8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions

Looking to get more clicks and conversions on your Microsoft ads? From pre-qualifying your prospects to price extensions, this post covers 8 Microsoft ads optimizations to help you ensure you get the most of your budget.

6 Smart Ways to Grow Your Keyword Lists With Microsoft Advertising Intelligence Tools

Learn how to use Microsoft Advertising Intelligence to find new keywords for both Microsoft and Google Ads accounts with Keyword Suggestion, Traffic, Age Group, and Gender, Associated Keywords, Webpage Keywords, and Keyword Performance features.

Gmail Ads Are Going Away: Everything You Need to Know

As of July 1, 2021, advertisers will not be able to create or edit Gmail campaigns. This post covers the key features that are going away as well as how you can adapt by using Discovery ads.

5 Ways to Do More (Genuine!) Customer-Centric Marketing

This post provides 5 ways to make the 2021 customer experience better than ever, which may actually result in bigger profits for you, too.

2020: The Year in Review for PPC

This post covers the most important PPC events of 2020 that should inform your 2021 paid strategy, including Google's launch of Discovery Campaigns and GA4; its limitations within reporting, Gmail ads, and text options; Facebook's ad suppression; the iOS update; and developments in LinkedIn, YouTube, and Quora ads.

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it's the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. This step by step guide will

How to Bid Like a Pro in Google Ads (in a Fraction of the Time)

In this post, learn exactly what Google's automated bidding strategies are, how they help to maximize your budget, the key benefits of Smart Bidding strategies, as well as how to combine this technology with WordStream's to boost your conversions (by 83%)!

21 Essential Tips & Tools for Running International Google Ads

This post covers the details and nuances you need to consider to build out an effective international advertising campaign. You'll learn about location and language targeting, scheduling tips, ad copy guidelines, and more optimizations to get the most out of your internationl PPC budget.

5 Ways to Use Responsive Search Ads to Maximize Your ROI

Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.

Guest Author
September 22, 2020 | Paid Search Marketing

How (& Why) to Use Branding to Supercharge Your Advertising

For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.

4 Killer Google Ads Optimizations to Stretch Your Budget Further

This post covers four lesser-known Google Ads optimizations to help you get the most out of every dollar you spend, especially on a tight budget. You'll learn how (and why) to Nnix the vanity metrics, rely on ITC column, add more exact-match keywords, use In-Market Segments, and more.

How to Optimize Network & Placement Targeting for YouTube Ads

This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.

3 Tips to Get More Free Traffic from Google Ad Grants

Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.

How to Improve Your Microsoft Ads With IF Functions

Microsoft Advertising IF functions let you target your ad copy based on audience and device to better connect with your customers and improve your ads. Here's how to create IF functions, plus how to use them!

How to Improve Performance with Google Ads Price Extensions

In this post, you'll learn how to set up various types of Google Ads price extensions to drive more sales for your business. We'll also cover how to test them to identify the best price extensions for your business goals and account structure

Google Discovery Ads Now Available to All Advertisers

Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!

Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.

Mikayla Wyman
April 21, 2020 | COVID-19

Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!

Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services

Google announced that ads for documents and services that can be obtained directly from a government provider will be banned. Here's what you need to know!

Sneak Preview: Google Ads Benchmarks for YOUR Industry

We dove into more than 20,000 US-based Google Ads account to determine benchmarks for 20 different industries. In this exclusive sneak peek, we're sharing highlights!

How to Layer Audiences & Keywords to Uncover Cheaper Clicks

If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!

3 Major Differences Between Google Ads and Microsoft Advertising

While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.

Learn How to Create PPC Campaigns for Addiction Treatment Facilities

We'll get you up to speed on the new policies surrounding PPC ads for addiction treatment facilities. Learn about the new certification requirement, which certification providers you can trust, and how to optimize your PPC campaigns for maximum success!

5 Key Factors That Impact the Pacing of Your Ad Spend

When it comes to PPC budget pacing, there are quite a few factors to take into consideration. Here, we're walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.

5 Tips for Better PPC Budgeting

It's easy to focus more on new ad types or exploring new channels than boring old PPC budgeting—even though those PPC budgets need your attention. Here are five tips to focus on PPC budgeting this year, including forecasting, flexibility, and more!

Google Doubles Its Life Event Targeting & Expands to Display Ads

Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!