Blog Category
Paid Search Marketing
Should You Raise Bids on Keywords with High Quality Scores?
Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.
Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google
Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.
How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options
What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads
Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.
PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
How to Use the Google Ads Shared Library
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
The Ultimate Guide to the Google AdWords Audience Tab
Learn everything you need to know about the Audience tab in Google AdWords in this free guide.
Google Ads Audience: What Is a Google Ads Audience?
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
What Kinds of Businesses Should Use PPC Advertising?
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?
Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.
How to Create Video Ads & Mobile Ads in Google AdWords
Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.
How to Create a Google Ads Image Ad
Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.
How to Create a Google AdWords Text Ad
Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.
Guide to Google Ads Networks & Devices Settings
Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.
Guide to Google AdWords Language & Location Settings
This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
Google AdWords Dynamic Search Ads (DSAs): What You Should Know
Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.
Google AdWords Dayparting: The AdWords Dimension Tab Time Report
Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
How Does Google Decide Which Ad Extensions to Display?
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
Google Ads Location Extensions Guide: Location Extension Targeting Best Practices
Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.