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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


Complete Guide to Geotargeting & Local PPC

Make your Google Ad budget go farther by focusing your ads where they count! Learn how to set up and manage a local PPC campaign in our complete guide to Google Ads geotargeting, including tips and best practices for more effective local PPC.

Erin Bell
November 13, 2013 | Paid Search Marketing

Google Ads Holiday Planning for 2019: How to Use the Automate Feature

Learn how to use Automated Rules in Google AdWords to pause PPC campaigns and improve efficiency during the holiday season.

Clearing Up Negative Broad Match in Google Ads

Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.

Google Ads Impression Share: Understanding and Improving Your Impression Share

Learn what impression share is and how you can improve it today.

What the New AdWords Ad Rank Algorithm Really Means

The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.

Top 5 Ways You’re Leaking Money in AdWords

Are you wasting money in AdWords? Most SMB's waste 25% or more of their PPC budget! Here are five ways you're probably leaking money from your AdWords account.

Case Study: The Anatomy of a Killer Quality Score

What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.

Targeting Bilingual & Spanish-Speaking Audiences in Google Ads: The Why & How

Not advertising to the bilingual Spanish-speaking community is a huge missed opportunity. Learn how to target bilingual audiences in AdWords.

Erin Sagin
September 26, 2013 | Paid Search Marketing

Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing

Learn five clever, creative ways to use PPC marketing, including testing messaging for offline advertising and nonprofit fundraising.

Guest Author
September 25, 2013 | Paid Search Marketing

New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This

Google Voice Search now has new voice commands, letting users be lazier than ever. Learn all about Voice Search including how to use Google Voice Search to search Google.

Megan Marrs
September 24, 2013 | Paid Search Marketing

PPC for Lead Generation: How to Get More Leads with PPC

Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.

PPC Storytelling: How to Make an Excel Bubble Chart for PPC

As PPC managers, we understand our campaigns, but it can be difficult to quickly and effectively describe our campaigns to our clients or supervisors in order to set the proper context for further exploration.

PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

Are you spending your PPC budget wisely? In this free PPC budget guide, learn how to best allocate your PPC budget depending on your lead goals.

Bid Stacking in Google Ads: How to Pay Less When Using Multiple Match Types

Bid stacking is a tactic that allows you to use multiple match types and maximize your budget. Learn how to stack your bids in Google AdWords.

Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score

Looking for Quality Score hacks? Here are three easy, sneaky ways to increase your Google AdWords click-through rates and Quality Scores.

What Is Mobile Marketing & Why Does it Matter So Much?

What is mobile marketing and why is it essential for your marketing strategy? Read on to learn the major types of mobile marketing, mobile marketing stats, how mobile marketing works and why you can't afford to miss out on the mobile marketing trend.

The Complete Guide to Google Ads Conversion Tracking

Unless you've got conversion tracking set up properly in your Google Ads account, you won't be able to see how many of your clicks are actually resulting in conversions and sales. Check out our all-in-one guide to conversion tracking in Google Ads.

Erin Bell
August 13, 2013 | Conversion Rates

Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For You

Learn how to geotarget with bid modifiers in AdWords Enhanced Campaigns, an easier, more effective way to target your best performing locations.

Complete Guide to Enhanced Sitelinks

Should you upgrade to Enhanced Sitelinks? Our complete guide to Enhanced Sitelinks includes tips, case studies and more to help you with the upgrade.

AdWords Review Extensions: Add Positive Reviews & Testimonials to Your AdWords Ads

Learn how to use the newest Google AdWords extension, Review Extensions, to add positive reviews, awards and testimonials to your AdWords text ads.

Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story

Doing that for about 2 years will make anyone crazy, including me. Maybe I was too young, and maybe too crazy. But I had high standards for myself and I just could NOT see myself doing this any longer.

The PPC Guide for B2B Professionals

Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies.

How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)

Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.

The Small Business Strategy Guide to Google AdWords

Learn how small businesses can take advantage of Google AdWords advertising to drive leads and sales in this small business strategy guide.

AdWords Account Audit Checklist

Use this free AdWords Account Audit Checklist when evaluating a new Google AdWords account to identify areas for improvement and optimization.

Banner Ads Are Back from the Dead: How Google Has Given Banner Ads New Life

Banner ads are largely seen these days as fossils from the internet’s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage.

Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services

A list of discontinued Google Products and Services including Google Reader, iGoogle, Google Wave, Google Buzz and other Google products of the past.