Blog Category
Paid Search Marketing
25 Fast Facts About Google Ads
Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.
Google People Search Engine?! How I Taught Google Search to People Search
What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.
The War on ‘Free’ Clicks: Think Nobody Clicks on Google Ads? Think Again!
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
How to Use the Google Ads Shared Library
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
Google Ads Audience: What Is a Google Ads Audience?
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
What Kinds of Businesses Should Use PPC Advertising?
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
9 Google Ad Extensions to Boost Your CTR
Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.
How to Use Keyword Research for New Product Development
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
How Does Google Ads Geographical Targeting Really Work?
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.
Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
What to Do When Your Google Ads CPCs Are Too High
As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.
Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
Choosing a PPC Agency: 10 Questions to Ask
Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.
Google Correlate: Google Trends in Reverse
The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.
Keywords vs. Search Queries: What’s the Difference?
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
5 Ways to Lower Your Cost Per Action (CPA)
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Running an AdWords Campaign in a Competitive Local Market
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.