Miranda Miller
The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?
Microsoft launched Bing Rewards back in 2010 as a way to encourage people to use its search engine, but what is Bing Rewards, and how does it work? Learn all about Bing Rewards features and benefits, loyalty levels, credits and more.
New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads
Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.
Google Gives AdWords MCC Users the Gift of Consolidated Billing
Google AdWords My Client Center (MCC) users (including agencies and large brand clients) will soon have access to Consolidated Billing and enhanced features.
Google Search & YouTube App Promotion Ads Launch Globally
It’s great news for app promoters, particularly those interested in the YouTube network, where users are 2.2x more likely to download apps. Promoting an app on YouTube is as simple as linking the app’s ID to an active TrueView campaign.
AdWords Now Lets You Measure Website Call Conversions: Learn More
Learn how Google's new website call conversions feature works in AdWords to help you track calls that are triggered by AdWords ad clicks.
Google My Business: The New Integrated Local/Social Dashboard for Businesses
This is a little unusual, as Google tends to release new products in the United States first, rolling out changes over a period of weeks or months. The incorporation of Google+ and Places for Business into Google My Business happened as the announcement was made.
Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
Facebook Organic Reach Rapidly Approaching Zero
Notice your Facebook organic reach dropping? You're not the only one. The data shows that organic reach on Facebook is rapidly approaching zero.
Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC
Want to see some bad ads? I mean really bad ads? These Google AdWords ads are among the worst we've seen.