Billy McCaffrey
Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
Read to the end of this blog post to receive $1 million! Oh, if only that were true. Check out this post for some great tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.
Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.
Google Ads Impression Share: Understanding and Improving Your Impression Share
Learn what impression share is and how you can improve it today.
What’s the Best Ad Position in PPC? (Hint: Not Always #1)
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Be Certifiably Awesome at Paid Search – Tips on Getting AdWords Certified
Are you certifiably awesome at paid search? Learn tips for taking the Google AdWords certification exam, including study tips.