Billy McCaffrey

Billy McCaffrey

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Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

Read to the end of this blog post to receive $1 million! Oh, if only that were true. Check out this post for some great tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.

Google Ads Impression Share: Understanding and Improving Your Impression Share

Impression share in Google Ads is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Learn how to understand and improve upon your impression share in this comprehensive article.

What’s the Best Ad Position in PPC? (Hint: Not Always #1)

Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.

Be Certifiably Awesome at Paid Search – Tips on Getting AdWords Certified

Are you certifiably awesome at paid search? Learn tips for taking the Google AdWords certification exam, including study tips.