Billy McCaffrey

Billy McCaffrey

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How to Write a Killer Call to Action: 8 Tips & Ideas

Learn how to write compelling calls to action that jump off the page and get more clicks.

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.

Google Ads Impression Share: Understanding and Improving Your Impression Share

Learn what impression share is and how you can improve it today.

What’s the Best Ad Position in PPC? (Hint: Not Always #1)

Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.