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Will raising your AdWords bids always increase your ad position AND your clicks. Nope. Find out why not, plus the best way to increase AdWords ad clicks.
Worry about your Google AdWords Exam? Concerned that you're not yet AdWords certified? Don't be! In this post, we outline four reasons why the Google AdWords exam isn’t all it’s cracked up to be.
Learn how to develop a PPC plan and workflow that aligns with your business goals, whether you want to drive traffic, increase sales and leads, or build your brand.
When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.
Want to see some bad ads? I mean really bad ads? These Google AdWords ads are among the worst we've seen.
Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.
The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.
If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.
Average click-through rates are just that: average. Don't you want your CTR to be BETTER than average? Learn how to get AdWords click-through rates over three times higher than the average CTR in this tip-packed guide to better ad writing.
You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.”
Quality Score is the key to hacking AdWords. A deep dive into how Google calculates your Quality Score plus top tips on how to raise your Quality Scores.
What is AdChoices? How do you get rid of AdChocies? How does the AdChoices program affect advertisers? Learn all about the Ad Choices program and how it affects both users and advertisers in this guide.
Don't let Google spend more than your monthly budget! Let’s review how your Google Ads daily budget works, especially when you’re using ad scheduling.
Learn how to get started with PPC bid optimization in Google AdWords. Learn a bid optimization workflow, bid optimization strategies to try and more.
Learn how to market an apartment community through a Google AdWords PPC campaign with geotargeting in this complete guide to AdWords apartment marketing.
Learn how the new Gmail Sponsored Promotions beta compares to Managed Placements when it comes to Gmail advertising CTR, CPA and other results.
Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
Learn all about the Google Grants program, which provides free ad spend for nonprofit organizations, including eligibility and tips for succeeding with Google Ad Grants.
Are you staying competitive in AdWords? Learn how to get your Google ads at the top of the page WITHOUT just bidding higher in this guide.
Looking to get AdWords certified? Follow these five tips for passing the Google AdWords Advanced Exam with flying colors and minimal headaches.
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
RIP AdWords Editor: Why Google will soon retire Google AdWords Editor and join the Google Graveyard of discontinued products.
Learn advanced strategies for acing your holiday AdWords campaigns, including making use of new ad extensions, Product Listing Ads, and Dynamic Remarketing.
Learn how to kill it this holiday season with your most compelling AdWords ad text ever, including an example of the ULTIMATE holiday text ad.
PPC search campaigns revolve around keywords, and you need to find the RIGHT keywords to succeed. Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.
Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say.