Blog Category
Paid Search Marketing
Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
Debunking Google Ads Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)
Should you bid into top positions to increase your conversion rate? NO! Learn why the data shows bidding to position in AdWords is a myth and a waste of money...
Going from Good to Great: 5 Ways to Optimize Your PPC Performance
Are you doing everything possible to optimize your PPC performance? We doubt it! Learn the top five ways you can get better results from PPC.
Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.
How to Create a Winner Description for Your Google Ads Text Ads
When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.
Dynamic Keyword Insertion: The Good, the Bad & the Ugly
What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.
Guide to Using Flexible Bid Strategies in Google Ads
Learn how to use Flexible Bid Strategies in AdWords to simplify bidding and bid optimization in your Google AdWords pay-per-click campaigns.
PPC for Seasonal Businesses: 5 Ways To Get Your Google Ads Account Ready For Spring
Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air.
AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR
Dynamic parameters can double your CTR! Learn how to use dynamic parameters to dynamically and automatically update figures in your Google AdWords text ads.
Help! I Raised My Google Ads Bids and Got LESS Traffic!
Will raising your AdWords bids always increase your ad position AND your clicks. Nope. Find out why not, plus the best way to increase AdWords ad clicks.
Why Google AdWords Certification Doesn’t Matter
Worry about your Google AdWords Exam? Concerned that you're not yet AdWords certified? Don't be! In this post, we outline four reasons why the Google AdWords exam isn’t all it’s cracked up to be.
No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with Your Goals
Learn how to develop a PPC plan and workflow that aligns with your business goals, whether you want to drive traffic, increase sales and leads, or build your brand.
How to Build the Perfect Mobile Landing Page
When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.
Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC
Want to see some bad ads? I mean really bad ads? These Google AdWords ads are among the worst we've seen.
The Beginner’s Guide to Building a Negative Keyword List
Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.
The Future of PageRank: 13 Experts on the Dwindling Value of the Link
The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.
Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!
If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.
The Secrets Behind Ads with 3x the Average CTR
Average click-through rates are just that: average. Don't you want your CTR to be BETTER than average? Learn how to get AdWords click-through rates over three times higher than the average CTR in this tip-packed guide to better ad writing.
Search Network with Display Select: Should You Use AdWords’ New Campaign Type?
You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.”
Hacking Google Ads: Winning at Google Ads the Weird Way
Quality Score is the key to hacking AdWords. A deep dive into how Google calculates your Quality Score plus top tips on how to raise your Quality Scores.
All About AdChoices: What Is AdChoices? How Does it Affect Advertisers & Consumers?
What is AdChoices? How do you get rid of AdChocies? How does the AdChoices program affect advertisers? Learn all about the Ad Choices program and how it affects both users and advertisers in this guide.
How Your Google Ads Daily Budget Works With Ad Scheduling
Don't let Google spend more than your monthly budget! Let’s review how your Google Ads daily budget works, especially when you’re using ad scheduling.
Bid Optimization: Getting Started with Bid Optimization in Google Ads
Learn how to get started with PPC bid optimization in Google AdWords. Learn a bid optimization workflow, bid optimization strategies to try and more.
How to Use Google Ads for Real Estate Marketing
Learn how to market an apartment community through a Google AdWords PPC campaign with geotargeting in this complete guide to AdWords apartment marketing.
Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements
Learn how the new Gmail Sponsored Promotions beta compares to Managed Placements when it comes to Gmail advertising CTR, CPA and other results.
Deduping Keywords: How to Identify & Remove Duplicate Keywords
Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!
Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.