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Debunking Google Ads Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)

Should you bid into top positions to increase your conversion rate? NO! Learn why the data shows bidding to position in AdWords is a myth and a waste of money...

Dynamic Remarketing Ads: The Future of Google Remarketing

Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.

When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position

Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.