Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.
Non-generic advice to help you master the nuances and caveats of keyword performance!
In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!
Here's how to get in front of prospects when they're ready to buy—and when they're not.
Uncover valuable keywords with this five-step process, plus tips, tools, and a template!
Learn how to use Microsoft Advertising Intelligence to find new keywords for both Microsoft and Google Ads accounts with Keyword Suggestion, Traffic, Age Group, and Gender, Associated Keywords, Webpage Keywords, and Keyword Performance features.
LSI keywords are crucial for SEO! Learn about what LSI keywords are, how to find LSI keywords for your content, and how to incorporate them into your content and SEO strategy to get more relevant traffic and win more customers online.
As a marketer, you need to be able to check your keyword rankings and discover new keyword opportunities on a variety of platforms. That's why we've rounded up seven cross-platform keyword research tools that you need to try!
Low search volume keywords can help your target your ideal audience and expand your reach. Here are four ways to find them, including user-generated communities, social media posts, and more!
All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business.
To make sure your YouTube ads get in front of your audience, though, you need video SEO and keyword research on your side. Here, we explain how you can make your YouTube keyword research better, faster, and more effective.
Here, we're discussing ad copy and keyword automation. We provide ways to save time on the two biggest cornerstones of your search campaigns without sacrificing performance.
The purpose of this guide is to give you an in-depth look at the importance of keyword difficulty in conducting effective keyword research for both organic and paid search. Check out our big, vital, all-in-one guide to keyword difficulty!
Low search volume keywords are keywords that don't get searched very often. In this article, learn what to do when Google marks your keywords as 'low search volume' and what it means for your paid search account.
Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Learn how to uncover and add negative keywords at scale in Google Ads!
When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.
Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.
Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.
Need some new ideas for SEO keyword research? Odds are, you're skipping these great keyword research tips that can really improve your organic rankings and CTR.
Answering questions with your content is a fantastic way to drive tons of high-quality organic traffic. Check out 10 types of questions that work, plus SEO tips for ranking on question keywords.
Need help finding new keywords for your accounts? Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with!
Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.
You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.