Joe Martinez

Joe Martinez

Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.

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4 Fine-Print Settings to Beware of in Google Ads Video Campaigns

These little nuances can lead to lots of wasted spend, but we've got you covered.

3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives

Targeting competitor names with Google Ads can get expensive. These three tricks are totally worth the test.

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

What is lead qualification and why is it important? Get these answers and learn four lead qualification strategies to get clicks that will convert into customers, and customers that will stick with you longer.

3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads

Targeting competitor keywords on the Search network is effective but can get expensive. Learn three cost-effective ways to target your competitors' audiences using custom audiences and YouTube placement targeting.

Why and How to Import Cost Data to Google Analytics (+Template)

Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.

3 Tips to Deal with Facebook Ads Aggregated Event Measurement

Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.

4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads

There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!

4 Ways to Collect Valuable First-Party Data in a Cookieless World

With iOS 14's tracking opt-out feature, Google's plan to do away with third-party cookies, and other privacy measures being taken, a first-party-first strategy is a must! Learn four tactics to help you start gathering more first-party data for your business.