Joe Martinez

Joe Martinez

Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.

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4 Ways to Collect Valuable First-Party Data in a Cookieless World

With iOS 14's tracking opt-out feature, Google's plan to do away with third-party cookies, and other privacy measures being taken, a first-party-first strategy is a must! Learn four tactics to help you start gathering more first-party data for your business.

6 Smart Ways to Grow Your Keyword Lists With Microsoft Advertising Intelligence Tools

Learn how to use Microsoft Advertising Intelligence to find new keywords for both Microsoft and Google Ads accounts with Keyword Suggestion, Traffic, Age Group, and Gender, Associated Keywords, Webpage Keywords, and Keyword Performance features.

4 Ways to Identify How Your Display Ads Impact Search Ad Performance

Do Display ad campaigns affect Search campaigns? The answer is yes, and in this post, we provide four ways to identify just how strong this influence is for your ads—via Display-specific Google Analytics audiences, observation audiences, Google Trends, and view-through conversions.

Gmail Ads Are Going Away: Everything You Need to Know

As of July 1, 2021, advertisers will not be able to create or edit Gmail campaigns. This post covers the key features that are going away as well as how you can adapt by using Discovery ads.

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

Conversions are always important, but they're not the only way to measure and prove success when you're running a YouTube video ad campaign. Here are four additional KPI's that will help you analyze your results.

4 Easy Strategies for More Effective Holiday YouTube Ads

This post covers four powerful features available for YouTube video ads that can help you drive more purchases this holiday season, including YouTube shopping campaigns, YouTube sitelink extensions, YouTube call-to-action extensions, and YouTube lead form ads.

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.

How to Optimize Network & Placement Targeting for YouTube Ads

This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.

3 Tips to Get More Free Traffic from Google Ad Grants

Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.