Joe Martinez
Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.
4 Tips for Better Display Advertising During COVID-19
In this post we're sharing four tips for successful Google Display advertising during COVID-19. We'll cover bid strategies, placement reports, exclusion strategies, and more.
6 Google Display Network Mistakes You Need to Avoid
The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.
3 Major Differences Between Google Ads and Microsoft Advertising
While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.
YouTube Display Ads 101: How to Target Placements & Boost Conversions
Display Network ads appear not just on websites but also on apps and videos, which means you need to be prepared. In this post, you'll learn everything you need to know to get started with YouTube display ads!
5 Google Display Ads Best Practices That Always Work
We know: best practices is an over-used buzzword. But there are some strategies that just work. Here are five Google display ads best practices to help you fill the top of your marketing funnel, including monitoring frequency, separating search and display, and more!
4 Google Ads Audience Exclusions You Need to Try Next
Sometimes a successful paid media campaign requires the “less is more” approach, and that's where audience exclusions come in. Here are four underused Google Ads audience exclusions that can help you sift out unfit audiences to save you money, including app audiences, site searches, and more!
How to Drive More Traffic with YouTube Call-to-Action Extensions
YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.
Entice Your Target Audience with Custom Engagement Ads: Here’s How
People who engage are more likely going to be better candidates for the products and services. That's why you should be using engagement ads in your Google Display Network advertising. In this guide, we'll cover how to set your campaign goal, how to set up your ads, and how to use customization to attract even more clicks!
The Biggest Benefit of Google Display Ads (+ How to Leverage This!)
If people don’t know about your products or services, the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising. Here's how to make the most of this benefit by using Google Analytics, Audience Insights, and more!