Joe Martinez

Joe Martinez

Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.

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How to Improve Your Microsoft Ads With IF Functions

Microsoft Advertising IF functions let you target your ad copy based on audience and device to better connect with your customers and improve your ads. Here's how to create IF functions, plus how to use them!

How to Improve Performance with Google Ads Price Extensions

In this post, you'll learn how to set up various types of Google Ads price extensions to drive more sales for your business. We'll also cover how to test them to identify the best price extensions for your business goals and account structure

4 Tips for Better Display Advertising During COVID-19

In this post we're sharing four tips for successful Google Display advertising during COVID-19. We'll cover bid strategies, placement reports, exclusion strategies, and more.

4 Tips for YouTube Advertising During COVID-19

Since COVID-19 became a pandemic, YouTube traffic has grown. Here are four tips for reaching your audience with YouTube advertising during COVID-19, including testing lengthy videos, building custom intent audiences, and more.

6 Google Display Network Mistakes You Need to Avoid

The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.

3 Major Differences Between Google Ads and Microsoft Advertising

While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.

YouTube Display Ads 101: How to Target Placements & Boost Conversions

Display Network ads appear not just on websites but also on apps and videos, which means you need to be prepared. In this post, you'll learn everything you need to know to get started with YouTube display ads!

The Top 5 Google Display Network Features Released in 2019

Google released a lot of new updates and features this year—which is especially good for your 2020 planning. Here, we're ranking our top Google Display Network features, including parallel tracking, video assets, and more!

3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing

A cross-platform PPC strategy is about making sure that your efforts on multiple platforms complement each other and work together. Quora marketing is a good place to start—and we're sharing the top three reasons why.