Joe Martinez

Joe Martinez

Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.

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How to Find New Placements to Target on the Display Network

Here are a few tactics you can use to find new placements to target on the Google Display network.

3 Easy Steps to Find Your Audience on Quora Ads

Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.

How to Find Bigger AND Better Audiences to Reach Using Google Analytics

If you’re looking to grow your awareness, start by using the free data we have in Google Analytics. Here, we explain how to use audience reports to find new targeting options so you can reach a bigger and better audience.

TrueView for Shopping: A Quick Guide to Product Selection

If you are an ecommerce business looking for different ways to target potential customers with Google Ads, you need to get serious about TrueView for Shopping campaigns. Ecommerce marketers can showcase products from their shopping feeds alongside TrueView ads on YouTube. Here we show you how to select products and how you can optimize these selections to drive even more sales.

Improve Your YouTube Targeting with Custom Intent Audiences

YouTube campaigns are often created with brand awareness in mind, but if you want to drive direct conversions from YouTube, you need more specific audiences. Find out how custom intent audiences can help you find your most conversion-ready audience for your video ads.

Optimizing for Earned Metrics in YouTube Campaigns

Earned metrics show YouTube advertisers how much engagement they're driving with video ads. In this article, we show you how to use earned metrics like earned likes, views, and shares to improve your YouTube video campaigns.