Joe Martinez

Joe Martinez

Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.

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How to Drive More Traffic with YouTube Call-to-Action Extensions

YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.

Entice Your Target Audience with Custom Engagement Ads: Here’s How

People who engage are more likely going to be better candidates for the products and services. That's why you should be using engagement ads in your Google Display Network advertising. In this guide, we'll cover how to set your campaign goal, how to set up your ads, and how to use customization to attract even more clicks!

The Biggest Benefit of Google Display Ads (+ How to Leverage This!)

If people don’t know about your products or services, the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising. Here's how to make the most of this benefit by using Google Analytics, Audience Insights, and more!

The Complete Beginner’s Guide to Quora Promoted Answers

Quora Promoted Answers just got even easier. Here's a complete beginners guide to get started setting up campaigns, choosing the best answers, and promoting your best content!

How to Target Your Best Audience with Reddit Advertising

Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!

4 Google Display Network Targeting Facts You Need to Know

Whether you're setting up a new campaign or trying to squeeze more worth out of your current ads, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that you need to know to make the most of your Display ads.

3 Tips for Optimizing YouTube Ad Placements

Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.

How to Find New Placements to Target on the Display Network

Here are a few tactics you can use to find new placements to target on the Google Display network.

3 Easy Steps to Find Your Audience on Quora Ads

Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.