Joe Martinez
Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.
The Complete Beginner’s Guide to Quora Promoted Answers
Quora Promoted Answers just got even easier. Here's a complete beginners guide to get started setting up campaigns, choosing the best answers, and promoting your best content!
How to Target Your Best Audience with Reddit Advertising
Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!
4 Google Display Network Targeting Facts You Need to Know
Whether you're setting up a new campaign or trying to squeeze more worth out of your current ads, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that you need to know to make the most of your Display ads.
3 Tips for Optimizing YouTube Ad Placements
Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.
How to Find New Placements to Target on the Display Network
Here are a few tactics you can use to find new placements to target on the Google Display network.
3 Easy Steps to Find Your Audience on Quora Ads
Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.
Improve Your YouTube Targeting with Custom Intent Audiences
YouTube campaigns are often created with brand awareness in mind, but if you want to drive direct conversions from YouTube, you need more specific audiences. Find out how custom intent audiences can help you find your most conversion-ready audience for your video ads.
Optimizing for Earned Metrics in YouTube Campaigns
Earned metrics show YouTube advertisers how much engagement they're driving with video ads. In this article, we show you how to use earned metrics like earned likes, views, and shares to improve your YouTube video campaigns.