Blog Category
Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.
You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.
In WordStream's latest Ask the Experts video, Erin Sagin explains what dynamic keyword insertion is, and when it can and should be used by AdWords advertisers.
Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.
Ever wonder what the most expensive keywords in paid search advertising are? This new infographic reveals original research on the 20 most expensive keywords in Bing Ads.
We dispel some common myths about using long-tail keywords for PPC advertising and point you in the right direction for keyword research and discovery.
These super-actionable keyword research tips will help you mine Google Suggest and Keyword Planner for keyword ideas, then prioritize using our secret formula.
Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.