Katie Lyons

Katie Lyons

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Myth Busting: The Truth About Long-Tail Keywords

We dispel some common myths about using long-tail keywords for PPC advertising and point you in the right direction for keyword research and discovery.

3 Reasons to Ditch Your Messy Google Ads Account and Start Over

When the choice is between cleaning up an overwhelming mess and just deleting your AdWords account and starting over, starting over is often the best tack.

Google Ads Metrics: How to Make Sense of Your PPC Data

Which Google Ads metrics should you be focusing on? Learn where to start when it comes to analyzing the PPC metrics in your Google Ads account.