
If there is a tool that could make your life easier would you use it? Yes—the answer is always yes!
As a marketer, you already have enough on your plate. Managing multiple campaigns across various platforms, keeping up to date on partnerships, ensuring your budget is being properly allocated, tracking and reporting statistics to higher-ups to confirm an ROI is being made—I am exhausted just thinking about it!
As a marketer, keywords are a critical part of your day-to-day. Whether it’s finding the right hashtag for your YouTube or Facebook campaigns, discovering a new keyword opportunity for your seasonal Google search campaign, or just building upon existing campaigns to expand reach or narrow your focus, keywords are a key part in your online marketing efforts. But just blindly coming up with keyword ideas is not an effective strategy … This is why I always recommend finding the right cross-platform keyword research tool for your needs.
Why not use a cross-platform keyword research tool? It’s going to save you time and money. Cross-platform keyword research tools are helpful to find you keywords to use for social media campaigns, search campaigns, display campaigns, website SEO efforts, video SEO, and more.
The keywords that have growth potential for your industry are likely not going to vary much between platforms, so it makes sense to use one robust tool to discover all of the keyword opportunities that you should be taking advantage of.
But, with so many tools out there, how can you possibly decide which cross-platform keyword research tool is right for you? Luckily, we’ve broken down some of our favorites so you can evaluate the pros and cons of each to start finding the right keywords for your marketing campaigns.
Rank Tracker from Link-Assist.com is a keyword tool that provides research across 400+ search engines. I did not even know there were that many search engines!
Here are some cool features that rank tracker provides.
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You may or may not know that Google provides users with their very own Google Keyword Planner. What better place to do keyword research then with the king of search engines, GOOGLE. Google accounts for the majority of searches worldwide, processing 40,000 search queries every second on average. To say they have a lot of data on keyword research is a vast understatement.
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At WordStream, we recently gave our long-standing keyword tool a complete makeover! It was time to improve upon this tool with expanded data, more features, and more information to help you manage, optimize, and grow your search marketing campaigns. Plus, the new layout is much easier to read on mobile.
During the redesign, we kept our customers in mind the entire time—we know that keyword research can be super tedious and time-consuming. Our goal was to help you do your job better with a faster, easier, and more accurate keyword research tool.
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Next up is Jaaxy, which claims to be the “industry’s only keyword research and research platform developed by affiliate marketers FOR affiliate marketers.” The tool collects keyword data from Google, Bing, and Yahoo, as well as its own proprietary data to ensure the research is super robust.
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Moz is best known as the leader in SEO software in the industry. Moz offers a robust suite of tools to help marketers increase traffic, improve rankings, and increase visibility in search results. One of these tools happens to be their keyword explorer tool.
Here are some things I love and don’t love as much about it.
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Another keyword tool worth checking out is SEMrush’s Keyword Research tool. SEMrush is direct competitor of Moz offering a robust set of SEO tools for marketers, one of which is their Keyword Research tool.
Here are a few highlights and, um, lowlights of the tool below:
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AuthorityLabs offers a couple of keyword research for free, including the Keywork Rank Tracker and the Keyword Grouper. The Keywork Rank Checker is a bit different than the others in that it allows you quickly check keyword rankings in bulk. This is great if you have a long list of keyword ideas, and you need help prioritizing which ones will get the most traction.
The Keyword Grouper is a way to take a big keyword list and group them into organized and relevant groups.
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So many options so little time! Hopefully this guide helps you choose a cross-platform keyword tool that fits your unique needs.
For even more keyword tool recommendations, check out our latest list of the 18 Best Keyword Research Tools for Every Need (Paid and Free!).