Guest Author

Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)

Be prepared for more than just marketing takeaways. This one's an eye-opener.

10 Top-Notch Trigger Email Examples (+5 Steps to Create Your Own)

Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!

Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams

Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!

B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients

As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.

6 Data-Backed Ways to Promote Your Business on YouTube

In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.

13 Email Marketing Tips Your Readers Want You To Be Following…Now!

These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.

7 Traffic-Crushing Google Penalties and How to Prevent Them

The consequence of any Google penalty is a drop in (or removal from) rankings. Learn the difference between algorithmic and manual Google penalties, how to avoid seven of the most common ones, plus how to identify and fix.

12 Revealing Digital Marketing Statistics (& How to Act on Them)

We know that the pandemic caused many changes, but where do we stand now as things have settled out and we're halfway through 2021? Check out these 14 post-COVID digital marketing statistics for 2021 and learn how you can act on them!