Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
The 9 Best Sales Forecast Templates for Growing Your Local Business
This post discusses the definition and benefits of sales forecasting, walks you through what you need to create one, and provides 9 sales forecast templates you can model after to better allocate your budget and get more out of your marketing dollars.
How to Use Consumer Psychology to Win More Post-COVID Business
Even with the arrival of a vaccine, it’s clear that COVID-19 has caused upheaval in the world of marketing. This post covers how marketers can optimize their funnels to adapt to post-pandemic consumer behavior.
The Top 10 SEO Trends To Drive More Traffic in 2021
To rank higher on Google and generate organic traffic, you need to modify your SEO strategy as Google's algorithm evolves. This post covers 10 important SEO trends for 2021 to leverage for your ranking success, including Core Web Vitals, BERT, EAT, and more.
8 Genius Ways to Increase Your Online Store Sales-Simply Using Data
Looking to improve your ecommerce product pages, build a strong reputation with your customers, improve sales, upsell, and increase revenue? The secret to increasing sales for your online sale lies within your data. Here are eight simple but overlooked ways to use data to improve your bottom line.
The 7 Best Remote Collaboration Tools to Your Team Should Try
This article covers seven great remote collaboration tools for 2021, including their purpose, features and benefits, pricing, and use cases. We'll cover Ringblaze, Chanty, Zoom, ProofHub, Google Docs, Filestage, and Venngage.
5 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI
Learn how to create relevant, eye-catching, and appealing visuals to attract your target market to your branding and messages using five favorite platforms: Bannersnack, Venngage, Canva, Venngage, and Lumen5.
These 4 Brands Excellently Embraced Social Change in 2020
Engaging in social change isn’t limited to major corporations and global brands. See how these four companies took a stand, shifted their business processes, and lived their company values to do what's right and help make a change.
20 Content Marketing KPIs You Should Be Tracking (+Infographic)
Not sure if your content marketing strategy is effective? Here are some of the KPIs you should track to measure the success of your content marketing goals including increasing brand awareness, leads, conversions, and engagement.
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
In this article, we’ll discuss the details of your Instagram Stories analytics, grouped by discovery, navigation, and interaction, and then take a deeper dive on how to optimize for the metrics that matter.