Guest Author

Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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Rotating Ads vs. Optimizing Ads: Which Is Better?

Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.

7 Ways to Segment Your Landing Page Visitors

Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.

Google: The King of Disruptive Technology

Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.