Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
![Links on Landing Pages: To Link or Not to Link? [DATA]](https://www.wordstream.com/wp-content/uploads/2021/12/Blog-Featured-05-Thumbnail.png)
Links on Landing Pages: To Link or Not to Link? [DATA]
Most landing page experts advocate limiting links on landing pages so your visitors don't leave the page. But are marketers following this best practice?
Remarketing Lists for Search Ads (RLSA): What You Need to Know
Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.
How to Use Google Ads for Real Estate Marketing
Learn how to market an apartment community through a Google AdWords PPC campaign with geotargeting in this complete guide to AdWords apartment marketing.
The Complete Guide to Google Remarketing Best Practices
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing
Learn five clever, creative ways to use PPC marketing, including testing messaging for offline advertising and nonprofit fundraising.
The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove
Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.
The 80/20 Principle Part 2: Force Multiplication
Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.
Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story
Doing that for about 2 years will make anyone crazy, including me. Maybe I was too young, and maybe too crazy. But I had high standards for myself and I just could NOT see myself doing this any longer.
Persuasive Copywriting: 4 Tips for Higher Converting Websites
Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.