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Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

Email signatures are an effective yet underutilized tool to drive sales, social follows, and conversions. Find out how in this comprehensive guide.

8 Ways to Make the Most of Your AdWords Keywords

Once you've found the right keywords for your AdWords campaigns, what's next? Check out these smart tips for getting more leverage from your AdWords keywords at lower overall costs.

The Beginner’s Guide to Duplicate Content

What is duplicate content and why does it matter for SEO? How can you find duplicate content issues on your site, and what should you do to fix the problem? Read on to get the full rundown.

8 Popular Landing Page Designs: Which Types Work Best?

Which landing page designs are most effective? Long or short? Flat, minimalist design? Video landing pages? In this comprehensive guide, Dan Stelter settles this age-old question once and for all.

How to Drive More Ecommerce Sales with Your Product Pages

If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.

The Indispensable Welcome Email and How to Get It Right

Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!

Email Marketing vs. Social Media Ads for Sales & Promotions

Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.

10 Highly Effective B2B Link Building Tactics

Despite what some people say, links are still crucial for strong organic rankings. If you're in the B2B space, it can be tough to build links, but these 10 proven tactics really work.

How to Use Emotional Images for High-Converting Landing Pages Every Time

The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.