Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
Which Google Shopping Campaign Structure Strategy Works Best?
Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.
9 Non-Newsletter Emails to Keep Your Subscribers Guessing
Hatchbuck's Jonathan Herrick looks at nine non-newsletter emails you should consider sending to your database to keep your subscribers engaged and ensure your brand remains in the forefront of their mind.
How to Optimize Your Marketing Resume Like an SEO Pro
Did you know that your resume will get scanned by an electronic system before a human ever sees it? That's why you have to think like an SEO and optimize your resume with the right keywords for the job. Learn more tips to make sure your marketing resume gets noticed!
Google Ads Event Tracking Made Easy
AdWords custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. Today, senior paid marketing strategist Griffin Nauss discusses custom event tracking setup.
7 Ways to Stop Burning Your Google Ads Budget
Using Google AdWords is the only way to ensure that your brand appears at the very top of the page when people are searching for products or services like yours. But it's easy to waste money on AdWords. Make sure you're following these practices to get ROI from your AdWords buys.
4 SEO Survival Tips for the Voice Search Revolution
ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.
When (And When Not) to Use Facebook Split Testing for Maximum Impact
A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.
How to Turn Customer Feedback into High Converting Ad Copy
Customer feedback, from surveys to reviews, is an amazing source of insight into what your target audience really wants. Learn how to take customer feedback and turn it into high-performing ad copy for your paid search and paid social advertising.
How to Drive Low-Cost Conversions with Contextual Display Ads
Contextual display advertising is a powerful way to drive real, direct conversions through the Google Display Network at a low cost per conversion. Find out how to set up and optimize a contextual display ad campaign to supplement your higher cost search campaigns.