Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
7 Ways to Stop Burning Your Google Ads Budget
Using Google AdWords is the only way to ensure that your brand appears at the very top of the page when people are searching for products or services like yours. But it's easy to waste money on AdWords. Make sure you're following these practices to get ROI from your AdWords buys.
4 SEO Survival Tips for the Voice Search Revolution
ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.
When (And When Not) to Use Facebook Split Testing for Maximum Impact
A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.
How to Turn Customer Feedback into High Converting Ad Copy
Customer feedback, from surveys to reviews, is an amazing source of insight into what your target audience really wants. Learn how to take customer feedback and turn it into high-performing ad copy for your paid search and paid social advertising.
3 Attention-Grabbing Outreach Marketing Techniques
Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.
The Great PPC Diet: How to Correct Over-Optimization in Paid Search
It's the perfect time of year to get your pay-per-click campaigns in fighting shape, but did you know you can actually OVER-optimize in PPC? Too many ads, too many keywords, or overly granular product groups are a few of the ways you can sink your results. Here's how to fix it.
5 AdWords Scripts for Smarter Bidding
AdWords has built-in tools to help with bidding, but to really excel, it’s helpful to use some additional tools to enhance your flexibility. These scripts help automate the AdWords bidding process, enabling far greater control and speeding things up by avoiding repetition.
7 Hard Truths About SEO in 2018
SEO is always changing, and you can bet the SEO landscape won't get any simpler in 2018. Here are seven hard truths you need to accept about SEO right now, including the importance of site speed, video, the mobile-first index, and more.
6 Must-Have Tools For Managing Your Digital Marketing Agency
Using relevant tools and software to manage and automate your processes as much as possible is the key to running a successful digital marketing agency. In this post, we'll review the technology you need in order to stay focused on your customers.