Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
5 Killer Examples of Data-Driven Marketing
Don't dive into marketing without the right data! Using data to inform and analyze your marketing campaigns makes all the difference. Check out these five killer examples of data-driven marketing campaigns that got great results.
EMDs vs. Branded Domains: What’s the Best Solution?
Not sure if an exact match domain (EMD) or a branded domain is right for your site? Check out this guide to the pros and cons of EMDs versus branded domains.
3 Ways to Get Inside Your Prospects’ Inboxes with PPC
Most businesses find email to be one of their most effective marketing channels. Here are three clever ways to use PPC to get access to your prospects' email inboxes.
How SaaS Startups Should Be Using Google Ads
If you run a SaaS startup, Google Ads could be the greatest customer acquisition platform you’ve never tried. Here are 8 ways to make it work for you.
How to Create Universal App Campaigns In 60 Seconds (or Less!)
Universal App Campaigns are quick to implement, cheap and easy to maintain. Here's how you can get started with your own Universal App Campaigns in no time!
White Space Design: Your Secret Weapon for Great Landing Pages
White space is the secret weapon to help you make more upscale, persuasive landing pages! Use these tips on white space design for a landing page upgrade.
16 Ways to Optimize Your Product Landing Pages
If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.
Harness the Power of Google Ratings
Learn the difference between Google seller ratings and product ratings and how to make the most of both for better performing AdWords campaigns.
How to Use Google Ads Search Partners Data to Improve Your Campaigns
Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!