Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
How to Use Google Ads Search Partners Data to Improve Your Campaigns
Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!
The Art & Science of Call-Only Ads
Why sit around waiting for the phone to ring? Google AdWords Call-Only Ads are an awesome way to drive calls to your business. Here's how...
To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors
Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.
10 Ways to Succeed with Google Call-Only Campaigns
Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.
5 Real-Life Landing Page Split Test Ideas
Split tests are a crucial aspect of conversion rate optimization for landing pages. These five real-life lessons will help you create better landing page split tests.
Message Match: One Weird Trick for Better Landing Pages
Landing page message match is a major problem. Learn what message match is and how poor message match can kill your conversion rates.
7 Insightful Tips for Super-Effective Local PPC
It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.
How a Stupid Marketing Quiz Can Actually Drive Leads
Goofy quizzes are some of the most popular, shareable content out there. But can marketing quizzes actually drive leads and sales?
Links on Landing Pages: To Link or Not to Link? [DATA]
Most landing page experts advocate limiting links on landing pages so your visitors don't leave the page. But are marketers following this best practice?