Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
How to Find and Fix Broken Links on Your Website
Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.
Lifetime Value Versus CPA
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
Web Spam: The Definitive Guide
As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.
Rotating Ads vs. Optimizing Ads: Which Is Better?
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
7 Ways to Segment Your Landing Page Visitors
Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.
Google: The King of Disruptive Technology
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.