Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
Blog Management for Small Businesses: The Ultimate Guide
Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.
4 Tools for Pinterest Analytics and Monitoring
Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How to Use Keyword Research for New Product Development
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
Running an AdWords Campaign in a Competitive Local Market
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
Visualizing Link Flow Within a Site
Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.
Semantic Analysis for SEO: Going Beyond LDA
Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.
The Problem with Footer Links in SEO
Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.