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Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!

What We Learned About Lead Validation by Analyzing 373K Site Inquiries

If you're not using a lead validation process in your marketing, you could be misattributing up to 50% of your leads! Here's more of what we've learned about lead validation.

3 Reasons You Need to Try Pinterest Ads

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!

How to Optimize Shopping Campaigns for Every Level of Intent

Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

64 Affordable Small Business Marketing Tools

Need a little help with your marketing? No problem! These 64 affordable small business marketing tools can help you with SEO, PPC, content marketing, design, email marketing and more.

10 Tips for Tastier Food & Restaurant Advertising

Food and restaurant ads can be remarkably effective - but there are a few ways to make your campaigns extra spicy. Here are ten hot tips for better food industry advertising.

7 Proven Lead Generation Ideas You Need to Try

Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.

How to Use Answer The Public to Earn Featured Snippets

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for.