Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
6 Tips for Perfect Landing Pages for Email Campaigns
It doesn't matter if your email open rates are sky-high if nobody converts from your landing page! You have to nail both parts of the experience. Here are six tips to help you build the perfect landing page for an email marketing campaign.
4 Ways to Optimize the Post-Click Experience
Most sales aren’t made with ads but with landing pages. Optimizing the post-click experience is a win-win: Your visitors get what they were promised, you get them as a customer. Here's how to do it right.
3 Tips for Using Facebook Ads to Drive Webinar Registrations
Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
8 Marketing Tips for Personal Injury Law Firms
Personal injury law is a highly competitive field, and costs can be high. But there are plenty of ways to make sure your advertising spend delivers a return. Check out these eight effective marketing strategies for personal injury law firms.
5 Marketing Techniques to Boost Ecommerce Retention
Ecommerce sales are one thing, but how do you actually retain more customers so that they become repeat buyers and brand evangelists? Learn five smart tactics for e-commerce retention, from creating great unboxing experiences to trying a subscription model.
Which Google Shopping Campaign Structure Strategy Works Best?
Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.
9 Non-Newsletter Emails to Keep Your Subscribers Guessing
Hatchbuck's Jonathan Herrick looks at nine non-newsletter emails you should consider sending to your database to keep your subscribers engaged and ensure your brand remains in the forefront of their mind.
How to Optimize Your Marketing Resume Like an SEO Pro
Did you know that your resume will get scanned by an electronic system before a human ever sees it? That's why you have to think like an SEO and optimize your resume with the right keywords for the job. Learn more tips to make sure your marketing resume gets noticed!
Google Ads Event Tracking Made Easy
AdWords custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. Today, senior paid marketing strategist Griffin Nauss discusses custom event tracking setup.