WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
With over 100 million daily active users, many of them decision-makers, shouldn't LinkedIn be a goldmine for driving new business online? It can be! Check out this simple, repeatable process to drive B2B leads through LinkedIn, WITHOUT any ad spend!
Messaging apps have a huge audience, but only one in five companies are taking advantage of the possibilities of messaging apps. Find out what you're missing!
More than half of marketers claim that their desktop and mobile campaigns are basically the same. This won't work in paid search! Here's what you need to do to make sure your mobile search campaigns are at least as effective as your desktop search campaigns.
It doesn't matter if your email open rates are sky-high if nobody converts from your landing page! You have to nail both parts of the experience. Here are six tips to help you build the perfect landing page for an email marketing campaign.
Most sales aren’t made with ads but with landing pages. Optimizing the post-click experience is a win-win: Your visitors get what they were promised, you get them as a customer. Here's how to do it right.
Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
Personal injury law is a highly competitive field, and costs can be high. But there are plenty of ways to make sure your advertising spend delivers a return. Check out these eight effective marketing strategies for personal injury law firms.
Ecommerce sales are one thing, but how do you actually retain more customers so that they become repeat buyers and brand evangelists? Learn five smart tactics for e-commerce retention, from creating great unboxing experiences to trying a subscription model.
Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.