Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
5 More Ways to Lower Your Cost per Acquisition in PPC
Cost per acquisition is one of the most important metrics to watch in PPC. Here, we share five more ways you can lower your cost per action.
5 Things You Need to Know About Beacon Technology
Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
The Beginner’s Guide to YouTube Marketing for Small Businesses
Here's how to develop a video marketing strategy so you can expand your reach and be competitive on Youtube, the second most popular website in the world.
15 Ways to Get More Conversions, Starting Today
Losing leads that could have turned into sales? We're willing to bet you are. Here are 15 actionable strategies that could provide a substantial lift in your conversion rate.
3 Incredibly Useful Google Ads Features You’re Probably Not Using
There’s a good chance these three underused tools are going to make managing your Google Ads campaigns much, much easier, improving your results along the way.
How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads
Custom affinity audiences allow advertisers to narrowly target prospects on the GDN and reach more relevant consumers. Learn more about them in our blog post!
6 Ways to Compete Against eBay & Amazon on a Small Budget
It's hard out there for smaller ecommerce businesses, but we're here to show you that you really can compete against the online dominance of eBay and Amazon when you have much smaller budgets at your disposal. Here's how.