Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
How to Get High-Quality B2B Leads with Facebook Ads
Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.
Not Happy With Recent Exact Match Changes? Here’s What to Do
Have you audited your account since Google announced changes to its exact match keyword targeting (yet again)? Here's how.
6 Cognitive Biases You Can Exploit to Boost Sales
Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.
Top 10 PPC Trends to Jump on in 2019
WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Here, we're featuring the top 10 trends that 28 industry leads expect to see next year.
Page Speed: 3 Opportunities to Improve Rankings
After announcing the Speed Update, Google changed their approach to measuring page speed. Here, we share the top three ways you can now use page speed as an opportunity to improve your ranking.
6 Simple Tweaks to Boost Lead Capture Form Conversions
Here we share five simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert.
5 Ways to Upgrade the Links in Your Google Ads
If you want to get the most out of your advertising campaigns and make sure each ad is as impactful as possible, you need to optimize your ad links. Here we share five ways you can upgrade the links in your Google Ads with deep links, tags and more.
5 Ways to Prepare Your Search Campaigns for Black Fiveday
With the Black Fiveday period falling a week earlier than in recent years, there is no time like the present to get preparing. Follow these five simple tips to get your search campaigns ready for the Black Fiveday madness.