Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
Not Happy With Recent Exact Match Changes? Here’s What to Do
Have you audited your account since Google announced changes to its exact match keyword targeting (yet again)? Here's how.
6 Cognitive Biases You Can Exploit to Boost Sales
Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.
6 Simple Tweaks to Boost Lead Capture Form Conversions
Here we share five simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert.
5 Ways to Upgrade the Links in Your Google Ads
If you want to get the most out of your advertising campaigns and make sure each ad is as impactful as possible, you need to optimize your ad links. Here we share five ways you can upgrade the links in your Google Ads with deep links, tags and more.
5 Ways to Prepare Your Search Campaigns for Black Fiveday
With the Black Fiveday period falling a week earlier than in recent years, there is no time like the present to get preparing. Follow these five simple tips to get your search campaigns ready for the Black Fiveday madness.
5 More Ways to Lower Your Cost per Acquisition in PPC
Cost per acquisition is one of the most important metrics to watch in PPC. Here, we share five more ways you can lower your cost per action.
5 Things You Need to Know About Beacon Technology
Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
The Beginner’s Guide to YouTube Marketing for Small Businesses
Here's how to develop a video marketing strategy so you can expand your reach and be competitive on Youtube, the second most popular website in the world.