Guest Author

Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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7 Lead Generation Ideas for Deck & Patio Contractors

When you work as a deck and patio contractor, your potential customers have a lot of choices, so your first step to getting more business is getting more leads. Here are seven ways to generate more leads for your business.

Top 7 Video Advertising Trends of 2019

With more than 80% of marketers using video content in their campaigns, your business can't afford to skip this medium. Here are the top seven video advertising trends that your team can try this year.

How to Prevent XSS Attacks: What DoubleClick Advertisers Need to Know

Cross-site scripting issues, or XXS attacks, aren't new. But hackers have recently found new vulnerability in Display ads. Here's everything you need to know to prevent xxs attacks in your account.

How to Increase PPC Profits – By Decreasing Sales

You might think more sales would lead to more revenue, but that’s not always the case. In this guide, we're showing you how to can maximize the PPC profitability for your ecommerce business – by actually decreasing your sales.

How to Make the Most of Your Ad Spend with Email Validation

When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly. Here's how to make sure these leads are complete and correct with email validation.

Top 12 Social Media Marketing Tools for 2019

Social media marketing is impossible without the right SMM tools. In this post, we’ll go through the best social media marketing tools for social media management, social media listening, and paid social advertising.

5 Critical Web Design Mistakes that Cost You Conversions

Some CRO experts believe button color is paramount, but we think context matters just as much. Here are five web design mistakes that cost you conversions regardless of your CTA button color.

6 Overlooked Optimizations to Increase Your PPC Conversion Rate

Who doesn't want a better PPC conversion rate? We're sharing six often-overlooked optimizations, including landing page improvements, branded headlines, and more!

How to Get High-Quality B2B Leads with Facebook Ads

Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.